Marketing
Major or earn a certificate in
Marketing
Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield marketing major, you will explore every aspect of the field – from market research and sales development strategy to advertising, public relations and social media.
This program is offered on our McMinnville campus through the School of Business or fully online through Online and Continuing Education (OCE).
As a marketing major at Linfield
you might take:
With international marketing, learn about political economies, cultural differences, pricing and distribution strategies, and more in the modern globalized world. (BNMK 426)
International Marketing
With international marketing, learn about political economies, cultural differences, pricing and distribution strategies, and more in the modern globalized world. (BNMK 426)
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Sales and Sales Management
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Learn about brand building, cohesive brand messaging and the stakeholders in the advertising arena. Understand the pros and cons of the elements of a promotional mix for any business – big or small. (BNMK 421)
Promotions Management
Learn about brand building, cohesive brand messaging and the stakeholders in the advertising arena. Understand the pros and cons of the elements of a promotional mix for any business – big or small. (BNMK 421)
Studying marketing at Linfield
Beyond the classroom
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Internships
Use your skills and knowledge in a professional setting and gain valuable experience for the job market through an internship.
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Field trips
Interact with business professionals in a close setting on field trips. You'll learn about their operations and strategies, and these outings often lead to valued connections.
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Work-study labs
Exciting student employment opportunities are available across campus! These connections can even lead to a more permanent position in the university after graduation.
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Study abroad
Studying abroad is an excellent opportunity to travel, explore new countries and cultures, and grow as an individual.
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Clubs
Student-run clubs offer great leadership opportunities, and hands-on work marketing and promoting events university-wide events. All excellent experiences to add to your resume!
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What you can do with a marketing degree from Linfield
Find your place in the world of marketing with a career like:
- Sports marketing manager
- Marketing researcher
- Merchandising manager
- Industrial sales
- Buyer for a retailer
- Social media strategist
- Public relations manager
Request more Information
Have questions about studying marketing at Linfield? Reach out! We'd love to connect with you.
Virlena Crosley
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu