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Marketing

female student heading to class

Major or earn a certificate in

Marketing

Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield marketing major, you will explore every aspect of the field – from market research and sales development strategy to advertising, public relations and social media.


This program is offered through our School of Business as well as our Online and Continuing Education (OCE) program.

As a marketing major at Linfield

you might take:

International Marketing

With international marketing, learn about political economies, cultural differences, pricing and distribution strategies, and more in the modern globalized world. (BNMK 426)

Sales and Sales Management

Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)

Promotions Management

Learn about brand building, cohesive brand messaging and the stakeholders in the advertising arena. Understand the pros and cons of the elements of a promotional mix for any business – big or small. (BNMK 421)

Studying marketing at Linfield

Beyond the classroom

  • Conduct collaborative research with your professors.

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  • Linfield's School of Business internship program is one of the oldest and most successful in the Pacific Northwest. Internships provide invaluable hands-on experience and further develop your professional skills.

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  • Meet with business professionals throughout the Portland-Metro area on field trips with your peers and professors.

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  • Study abroad in Europe, Asia or Australia through programs designed for marketing majors.

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What you can do with a marketing degree from Linfield

Find your place in the world of marketing with a career like:

  • Sports marketing manager
  • Marketing researcher
  • Merchandising manager
  • Product manager
  • Industrial sales
  • Buyer for a retailer
  • Social media strategist
  • Public relations manager
  • Local and national government jobs
  • Advertising agency creative writer

Request more information

Have questions about studying marketing at Linfield? Reach out! We'd love to connect with you.

Virlena Crosley
Virlena Crosley
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu