Marketing
Major or earn a certificate in
Marketing
Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield marketing major, you will explore every aspect of the field – from market research and sales development strategy to advertising, public relations and social media. Core coursework and a lot of choices along the way allow you to have great freedom in shaping the direction of your career.
As a marketing major at Linfield
you might take:
Master the marketing management basics about markets, buyers and products. (BNMK 321)
Marketing
Master the marketing management basics about markets, buyers and products. (BNMK 321)
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Sales and Sales Management
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Examine the pros and cons of promotional tools: advertising, public relations, sales promotion, direct marketing, internet and sales channels. (BNMK 421)
Promotions Management
Examine the pros and cons of promotional tools: advertising, public relations, sales promotion, direct marketing, internet and sales channels. (BNMK 421)
Studying marketing at Linfield
Learning Outcomes
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Appreciate ethical, legal and global aspects of business.
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Apply knowledge of the management and strategy of organizations.
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Demonstrate literacy in accounting.
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Understand the role of marketing.
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Demonstrate competency in financial analysis.
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Intern in all areas of marketing
Linfield's School of Business internship program is one of the oldest and most successful in the Pacific Northwest. Internships provide invaluable hands-on experience and further develop your professional skills. Some companies where marketing majors at Linfield have found internship placements include:
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Have questions about studying marketing at Linfield? Reach out! We'd love to connect with you.
Virlena Crosley
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu