
Marketing

Major or earn a certificate in
Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield Marketing major you will explore every aspect of the field, from market research and sales development strategy to advertising, public relations and social media. Core coursework and lots of choice along the way allow majors to have great freedom in shaping the direction of their careers.
As a marketing major at Linfield
Master the marketing management basics about markets, buyers, and products. (BNMK 321)
Marketing
Master the marketing management basics about markets, buyers, and products. (BNMK 321)
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Sales and Sales Management
Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)
Examine the pros and cons of promotional tools: advertising, public relations, sales promotion, direct marketing, internet, and sales channels. (BNMK 421)
Promotions Management
Examine the pros and cons of promotional tools: advertising, public relations, sales promotion, direct marketing, internet, and sales channels. (BNMK 421)
Studying marketing at Linfield
Linfield's School of Business internship program is one of the oldest and most successful in the Pacific Northwest. Internships provide invaluable hands-on experience and further develop your professional skills. Some companies where marketing majors at Linfield have found internship placements include:
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Have questions about studying at Linfield's School of Business? Reach out! We'd love to connect with you.