Marketing

Major or earn a certificate in

Marketing

Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield marketing major, you will explore every aspect of the field – from market research and sales development strategy to advertising, public relations and social media. Core coursework and a lot of choices along the way allow you to have great freedom in shaping the direction of your career.

Visit the School of Business

As a marketing major at Linfield

you might take:

Marketing

Master the marketing management basics about markets, buyers and products. (BNMK 321)

Sales and Sales Management

Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)

Promotions Management

Examine the pros and cons of promotional tools: advertising, public relations, sales promotion, direct marketing, internet and sales channels. (BNMK 421)

Studying marketing at Linfield

Learning Outcomes

Appreciate ethical, legal and global aspects of business.

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Apply knowledge of the management and strategy of organizations.

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Demonstrate literacy in accounting.

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Understand the role of marketing.

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Demonstrate competency in financial analysis.

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Intern in all areas of marketing

Linfield's School of Business internship program is one of the oldest and most successful in the Pacific Northwest. Internships provide invaluable hands-on experience and further develop your professional skills. Some companies where marketing majors at Linfield have found internship placements include:

TEDx McMinnville

BMW Motorcycles, Tokyo

Request More Information

Have questions about studying marketing at Linfield? Reach out! We'd love to connect with you.

Virlena Crosley
Department Chair and Associate Professor
TJ Day Hall
503-883-2371
vcrosle@linfield.edu