Marketing

Major or earn a certificate in

Marketing

Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield marketing major, you will explore every aspect of the field – from market research and sales development strategy to advertising, public relations and social media.

This program is offered on our McMinnville campus through the School of Business or fully online through Online and Continuing Education (OCE).

As a marketing major at Linfield

you might take:

International Marketing

With international marketing, learn about political economies, cultural differences, pricing and distribution strategies, and more in the modern globalized world. (BNMK 426)

Sales and Sales Management

Explore the variables of sales motivation and performance to identify their interrelationships. (BNMK 420)

Promotions Management

Learn about brand building, cohesive brand messaging and the stakeholders in the advertising arena. Understand the pros and cons of the elements of a promotional mix for any business – big or small. (BNMK 421)

Studying marketing at Linfield

Beyond the classroom

Internships

Use your skills and knowledge in a professional setting and gain valuable experience for the job market through an internship.

expand for image context information
Field trips

Interact with business professionals in a close setting on field trips. You'll learn about their operations and strategies, and these outings often lead to valued connections.

expand for image context information
Work-study labs

Exciting student employment opportunities are available across campus! These connections can even lead to a more permanent position in the university after graduation.

expand for image context information

Study abroad

Studying abroad is an excellent opportunity to travel, explore new countries and cultures, and grow as an individual.

expand for image context information
Clubs

Student-run clubs offer great leadership opportunities, and hands-on work marketing and promoting events university-wide events. All excellent experiences to add to your resume!

expand for image context information