Major League Baseball invites Linfield students to marketing panel

Engaging with younger audiences is a whole new ballgame for professional sports leagues and franchises, and Generation Z (people born in 1997 and younger) are a key demographic for Major League Baseball (MLB). To continue their goal of connecting with Gen Z, marketing executives invited six Linfield students to participate in a panel discussion during the 2019 MLB Club Marketing Meetings in Portland.

Continue reading