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Linfield College
- Linfield College
Office of the Registrar

Course Detail


Subject: MSCM

Catalog Number: 349

Registration Number: 6737

Introduction to field of advertising and its importance to mass communication. Research techniques, strategic planning, audience segmentation, creative development, media planning, implementation and evaluation of advertising effectiveness. Analysis of social effects of advertising, what makes an ad effective, and importance of ethics and social responsibility in advertising. Prerequisites: 150 or consent of instructor. 4 credits.

Instructor: Lisa Weidman
Is consent of Instructor Required? No

Course Type: LEC
Location: RENH 105
Time: 1:05PM- 2:45PM  MW