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Linfield College
- Linfield College
Office of the Registrar

Course Detail


Subject: MSCM

Catalog Number: 347

Registration Number: 6736

Development and role of public relations in mass communication discipline and professions. Contributions of mass communication, public opinion and persuasion theories to public relations. Importance of ethics and social responsibility in practice. Public relations research techniques, planning, strategic analysis and application in a variety of situations and organizations, including government, corporate, and not-for-profit. Prerequisite: INQS 125. Offered fall. 4 credits. (IS)

Instructor: Lisa Weidman
Is consent of Instructor Required? No

Course Type: LEC
Location: RENH 206
Time: 1:05PM- 2:45PM  TTh