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2014 Summer Linfield Magazine

“ Linfield has been very creative about grabbing pieces of this large and growing industry by bringing students into the vineyard and wineries, providing opportunities to help prepare for work in the business.” – David Beck, owner of Crawford-Beck Vineyard Summer 2014 l i n f i e l d m a g a z i n e - 7 to wine Finding her career path Shelby Duarte ’14 bubbles with enthusiasm about Oregon wine and the OWIE and has set her sights on a marketing career in the wine industry. While the work was physically taxing at times, she gained a newfound respect for vineyard workers, and an understanding of how critical the work in the vineyard is to the finished product. “The passion these people have about the wine industry was infectious and I fell in love with the whole process,” she said. “Wine can be very intimidating. Oregon winemakers do a really good job of making people feel comfortable learning about wine.” Although the summer classes and field trips were overwhelming at times, Duarte applied what she learned during her work at the Ponzi Wine Bar in Dundee fall semester. “I was able to tie in everything I learned and share it with customers, telling them what it was like to work in the vineyard on a 95-degree day, learning about pairing food and wine, and the history of the industry in Oregon,” she said. This spring, she was a marketing intern with Amber Fries ’00 at Duck Pond Vineyard, managing social media, developing ideas for promotional materials and maintaining brand standards. She also assisted in promoting the winery’s Conservation Cuvee, a limited edition pinot noir that supports Oregon conservation efforts. Now with Linfield degree in hand, Duarte, who grew up around Napa, Calif., will remain in Oregon and capitalize on the contacts she’s made in the local wine industry. “A year ago, I planned to move home and then I got into this and I found my niche,” she said. “My parents always told me to find something I love and I’m really excited about staying here.”


2014 Summer Linfield Magazine
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