In this issue of Linfield Magazine you may notice an updated visual look and feel for the university.
You’ll still see our Wildcat pride highlighted in purple and red, naturally. But you’ll also find a wider color palette of gold, lavender and white. That’s in addition to the debut of our university logo.
These elements are part of a larger rebranding project the university began more than a year ago. The project includes a messaging campaign that highlights the uncommon nature of a Linfield education and culminates in a new Linfield.edu website, which will launch in the fall.
The Linfield brand is much more than a logo and a website, of course. It’s what alumni, students, parents, faculty, our peer institutions and the community all think, feel and respond to when they encounter anything and everything Linfield.
The new brand identity is intended to honor our history while positioning us for the future.