For the second time in three years, Linfield has claimed the overall Grand Prize in the Intercollegiate Wine Business Invitational.
The competition, which is in its third year and takes place online, pits teams of wine and hospitality students from around the world against each other. Due to the pandemic, only four universities participated in 2020, although the 15 teams hailed from the U.S. (two), Hong Kong (one) and Switzerland.
Students developed a wine brand, producing 5,000 cases from varieties that they chose. The competition required the team to produce an overall business plan with financials that included cost of goods, marketing and sales strategies, along with a label.
Linfield’s winning entry, Pandomônio Cellars, is a 60-40 blend of a pinot noir and Castelão, a Portuguese variety.
Participating students include wine studies students Riley Regalado from McMinnville, Shakayla Snyder from Banks, and Lia Shaffer-Tropeano from Sonoma, California, and business students Morgan Balovich from Juneau, Alaska, Cole Hoskins from Hillsboro and Bayleigh Snaric from McMinnville.
“We are so proud of our Linfield team, which over a short period of time learned how to craft a brand, develop a label, create financial cost of goods, and advance a marketing and sales strategy for their wine,” said Greg Jones, director of the Evenstad Center for Wine Education and chair of the wine studies program at Linfield.
“The students were very creative, developing a brand borne from this global pandemic using a blend of varieties from Portugal and Oregon, hence the name Pandomônio Cellars.”
Jones, Toni Ketrenos, Virlena Crosley and Russ Paine served as faculty advisors.