Online and Continuing Education

Course Details


Course Number: BNSS-495

Course Description: Integrated study of business strategy formulation and implementation. Value chain and case analyses used to explore environmental factors, resource allocation, and competition. Role of a management team in a competitive simulated business; developing strategic plan, devising strategies to gain competitive advantage, using analytic tools and feedback, communicating outcomes. Capstone course for business majors. $10 fee. Prerequisites: Senior standing, BNMK 321 and BNFN 341. 4 credits. (MWI)

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