Online and Continuing Education

Course Details


Course Number: BNMK-321

Course Description: The elements of marketing emphasizing the managerial considerations in planning market strategies. Target markets, buyer behavior, product parameters, price, promotion, and distribution. $20 fee. Prerequisites: 261, ECON 210, completion of 30 credit hours at time of registration, and 45 credits by the start of class. 4 credits.

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