Microscope- Linfield College
Business

Major in Marketing

Marketing professionals use creativity to shape how consumers behave in the consumer marketplace. As a Linfield Marketing major you will explore every aspect of the field, from market research and sales development strategy to advertising, public relations and social media. Core coursework and lots of choice along the way allow majors to have great freedom in shaping the direction of their careers.
Marketing majors at Linfield might take:
BNMK 321
Marketing
Master the marketing management basics about markets, buyers, and products.
BNMK 420
Sales and Sales Management
Explore the variables of sales motivation and performance to identify their interrelationships.
BNMK 421
Promotions Management
Examine the pros and cons of promotional tools: advertising, public relations, sales promotion, direct marketing, internet, and sales channels.
For more information about studying Marketing at Linfield, contact: Admission.