Wine Lecture Series
The Wine Lecture Series is an ongoing series of lectures that feature speakers from around the world covering diverse topics in wine. These lectures are free and open to the public.
Each lecture is recorded and available for viewing on Linfield's Digital Commons.
Each lecture is streamed via Facebook Live on Linfield Live.
Disrupting the Wine Status Quo:
what do we REALLY know about
consumers, wine history and enjoying
wine with food?
Tim Hanni, MW
Riley Hall 201
Tim Hanni, who along with Joel Butler, was the first American to earn the Masters of Wine credential in 1990, is also trained professional chef and has been leading research into thegenetics and psychology of wine perception and preferences. A former ‘wine and food pairing guru’ according to Jancis Robinson, he is crusading to create a deeper focus and understanding of wine consumers, revisions to sensory principles, and a movement to radically change the concepts of pairing wine with food. Hanni has lectured in over 27 countries, teaches wine business, and is a wine industry consultant. His principles of Flavor Balancing and ‘matching the wine to the diner, not the dinner” have been adopted by many of the world’s greatest chefs,has replaced the old-school wine and food pairing material in the Wine and Spirits Education Trust advanced programs, and offers powerful new tools for winery consumer engagement and hospitality. The presentation will cover consumer perception discoveries and insights, dramatic errors in wine history and traditions, the background and future for a new set of principles for enjoying wine with food, and how can incorporate and profit from these ideologies.