Linfield Wildcats

Wildcat Spotlight

March 27, 2014
Taking root in the regional wine industry
Leading the Linfield lacrosse team in scoring and being the focal point of the Wildcats offense this spring is the least of Shelby Duarte's worries. More importantly, she is nearing completion of  a bachelor's degree in marketing while at the same time gaining practical experience as an intern in the burgeoning wine industry in nearby Dundee.

Duarte will tell you she loves anything relating to studies in marketing, noting that the major offers a lot of versatile opportunities. Intrigued by the creative side of the business world, she chose to pursue a career in marketing. Throughout the spring, Duarte has been working as a marketing intern for Duck Pond Cellars, a winery in Dundee. 

“I am doing social media as well as other promotional stuff. I also help in the tasting room on the weekends for events,” says Duarte. 

The senior from San Ramon, Calif., loves the atmosphere and plans to continue to work at Duck Pond Cellars through the end of the spring semester. “Everyone is so friendly and welcoming. I feel like I matter there, whereas in some internships, you can be seen as a 'coffee fetcher.' I am applying a lot of what I have learned through my marketing classes into real life,” says Duarte.

Duarte has enjoyed how challenging the marketing coursework has been. “The toughest thing about marketing is figuring out who your target market is and how to be able to meet each customer's need,” she says. “Nowadays, marketing and sales have a lot to do with the relationships you form, so being able to do that is crucial.”

When Duarte is not in class, preparing for an exam, or working at her internship, she can be found on the lacrosse field playing the sport she loves. 2014 is her 10th year of competing in lacrosse and she is enjoying the experience of competing at the college level.

“Lacrosse definitely keeps me busy,” Duarte says. “It forces me to be excellent at time management. It's helped me grow as a person and definitely shaped who I am today.”

As an attacker, her responsibility is to be a consistent goal scorer. “I love taking the goalie one-on-one and scoring,” says Duarte.

And as the Wildcats' co-captain, she is a role model and leader to her younger teammates.

“It means a lot to me that (Coach Sammy Smith) made me captain this year. Many of the girls look up to me and that is something very special to me and I try to help them as much as I can, on and off the field,” she says. “I love all of the girls and think each one brings something unique thing to the team. We are all friends off the field.”

Junior co-captain Rebecca Kropp is a close friend off the field. Kropp says Duarte leads by example.

“Shelby has a lot of experience in lacrosse,” says Kropp. “She is really good at showing the other players what to do.”

As a defender, Kropp plays at opposite end of the field from Duarte, which means they often go head-to-head against one another in practices.

“Shelby makes all of us better players. When I play defense on her, she never takes it easy on me,” says Kropp. “We make each other better by working hard. We always have fun going against each other because we know that we're getting better.”

Smith, the coach, has similar words about her team leader. “On the field, she's very driven and competitive. She's a leader, which is why I made her one of my captains. She is really good at directing people and letting them know what they need to do which is always nice to have on the field,” says Smith.

Duarte frequently applies her experiences in lacrosse to her schoolwork and job. “There are a lot of skills to learn on the lacrosse field that can transfer over to work. Being a captain, leadership is a big one of those. Lacrosse is definitely an escape from school and work,” says Duarte.

– Rhys Lendio '17

Action Image
Shelby Duarte
25 goals this spring