Course Detail

INTERNATIONAL MARKETING

Subject: BNMK

Catalog Number: 426

Registration Number: 8016

Description:
International marketing for multinational enterprise; economic, political, and cultural environments; international marketing research, product adaptation, pricing strategies, communications and distribution channels; international logistics, promotion, organization and control; marketing services and countertrade. Prerequisites: 321; MATH 140, 160. 4 credits. (GP)

Instructor: Gayatree Sarma
Is consent of Instructor Required? No



Course Type: LEC
Location: DAYH 108
Time: 1:05PM- 2:45PM  MW