Course Detail

PERSUASION AND SOCIAL INFLUENCE

Subject: TCCA

Catalog Number: 340

Registration Number: 7438

Description:
Rhetorical, psychological, and social principles used to influence behaviors of individuals and groups. Focus on logic and reasoning, structure of arguments, symbols, credibility, motivation, attitude change, and ethics. Study of persuasion in public relations and political campaigns, interpersonal contexts and social movements. Includes oral and written projects. Offered fall. 4 credits. (IS)

Instructor: Mary Lynn Veden
Is consent of Instructor Required? No



Course Type: LEC
Location: FORD T104
Time: 1:05PM- 2:45PM  MW