Course Detail

STRATEGIC MANAGEMENT

Subject: BNSS

Catalog Number: 495

Registration Number: 7027

Description:
Integrated study of business strategy formulation and implementation. Value chain and case analyses used to explore environmental factors, resource allocation, and competition. Role of a management team in a competitive simulated business; developing strategic plan, devising strategies to gain competitive advantage, using analytic tools and feedback, communicating outcomes. Capstone course for business majors. $10 fee. Prerequisites: Senior standing, BNMK 321 and BNFN 341. 4 credits. (MWI)

Instructor: James Paine
Is consent of Instructor Required? No



Course Type: LEC
Location: DAYH 111
Time: 1:05PM- 2:45PM  TTh