Course Detail

PROMOTIONS MANAGEMENT

Subject: BNMK

Catalog Number: 421

Registration Number: 7019

Description:
Examines all the tools within the promotional mix--advertising, public relations, sales promotion, direct marketing, internet and sales channels. Analysis of the pros/cons of each and how the creation and execution of consistent brand development throughout the promotional mix is key to building and maintaining brand equity. Prerequisites: 321; MATH 140, 160. 4 credits.

Instructor: Gayatree Sarma
Is consent of Instructor Required? No



Course Type: LEC
Location: DAYH 219
Time: 9:00AM- 10:40AM  MW