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Course Detail

PROMOTIONS MGMNT

Subject: BUSN
Catalog Number: 421
Registration Number: 8751
Description: Examines all the tools within the promotionalmix--advertising, public relations, salespromotion, direct marketing, internet and saleschannels. Analysis of the pros/cons of each andhow the creation and execution of consistent branddevelopment throughout the promotional mix is keyto building and maintaining brand equity.Prerequisites: 321; MATH 140, 160.4 credits
Location: DAYH 108
Times: 10:45AM- 12:25PM  MW
Instructor: Tyler Laird-Magee
Is consent of Instructor Required? No
Course Type: LEC
Students Registered: 15
Seats Available: