Office of the Registrar
Linfield 2013FA Class Offerings
PRINCIPLES OF ADVERTISING |
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| Subject: MSCM | |
| Catalog Number: 349 | |
| Registration Number: 7801 | |
| Description: | Introduction of field of advertising and itsimportance to mass communication. Researchtechniques, strategic planning, audiencesegmentation, creative development, mediaplanning, implementation and evaluation ofadvertising effectiveness. Analysis of socialeffects of advertising, what makes an adeffective, and importance of ethics and socialresponsibility in advertising.Prerequisites: MSCM 150 or consent of instructor.4 credits |
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Location: RENH 201 Times: 02:35PM- 04:15PM TTh |
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Instructor: Lisa Weidman Is consent of Instructor Required? No Course Type: LEC Students Registered: 15 Seats Available:10 |
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