Navigation

Office of the Registrar

Linfield Scenic
Linfield Home » Arts & Sciences » Registrar » Course Detail

Course Detail

PRINCIPLES OF ADVERTISING

Subject: MSCM
Catalog Number: 349
Registration Number: 7801
Description: Introduction of field of advertising and itsimportance to mass communication. Researchtechniques, strategic planning, audiencesegmentation, creative development, mediaplanning, implementation and evaluation ofadvertising effectiveness. Analysis of socialeffects of advertising, what makes an adeffective, and importance of ethics and socialresponsibility in advertising.Prerequisites: MSCM 150 or consent of instructor.4 credits
Location: RENH 201
Times: 02:35PM- 04:15PM  TTh
Instructor: Lisa Weidman
Is consent of Instructor Required? No
Course Type: LEC
Students Registered: 17
Seats Available: