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Course Detail

PRIN OF PUBLIC RELATIONS

Subject: MSCM
Catalog Number: 347
Registration Number: 7800
Description: Development and role of public relations in masscommunication discipline and professions.Contributions of mass communication, publicopinion and persuasion theories to publicrelations. Importance of ethics and socialresponsibility in practice. Public relationsresearch techniques, planning, strategic analysis and application in a variety ofsituations and organizations, includinggovernment, corporate, and not-forprofit.Prerequisite: INQS 125. Offered fall. 4 credits.(IS)
Location: RENH 206
Times: 10:45AM- 12:25PM  MW
Instructor: Lisa Weidman
Is consent of Instructor Required? No
Course Type: LEC
Students Registered: 12
Seats Available: