Office of the Registrar
Linfield 2013SP Class Offerings
PROMOTIONS MGMNT |
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| Subject: BUSN | |
| Catalog Number: 421 | |
| Registration Number: 6705 | |
| Description: | Examines all the tools within the promotionalmix--advertising, public relations, salespromotion, direct marketing, internet and saleschannels. Analysis of the pros/cons of each andhow the creation and execution of consistent branddevelopment throughout the promotional mix is keyto building and maintaining brand equity.Prerequisites: 321; MATH 140, 160.4 credits |
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Location: DAYH 109 Times: 10:45AM- 12:25PM MW |
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Instructor: Tyler Laird-Magee Is consent of Instructor Required? No Course Type: LEC Students Registered: 16 Seats Available:CLOSED |
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