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Mass Communication Courses

Course Information

For more information, please contact the Office of the Registrar.

MSCM-011  Newspaper Practices

Application of journalistic skills through work on the student newspaper. 1 credit (EL)

MSCM-012  Broadcast Practices

Training and practice in radio announcing. Introduction to radio and television programming, ratings, newscasts and technologies. Requires work at KSLC-FM. 1 credits (EL)

MSCM-111  Newspaper Practices

Application of journalistic skills through work on the student newspaper. For Mass Communication majors. 1 credit

MSCM-112  Broadcast Practices

Training and practice in radio announcing. Introduction to radio and television programming, ratings, newscasts and technologies. Requires work at KSLC-FM. For Mass Communication majors. 1 credit

MSCM-114  Mass Communication Tools

Introduction to equipment, software and techniques with which modern mass communicators need to be familiar. For majors and those who intend to be majors. Recommended to be taken in the sophomore year. Offered fall and spring most years. 1 credit.

MSCM-150  Introduction To Mass Communication

History, theory, technologies, and practice of the mass media in the United States. Emphasis on newspaper, magazine, book, recording, broadcasting, film, internet-based media, advertising, and public relations industries at an introductory level. 3 credits (IS or US)

MSCM-175  Intro To Media Writing

Writing for a media audience. Emphasis on grammar, punctuation, spelling, style, and sentence and paragraph structure. Laboratory work on deadline. Newswriting and copyediting skills, interviewing. Introduction to advanced writing and reporting techniques. $15 lab fee. Prerequisites: keyboard proficiency and consent of instructor. 4 credits (WI)

MSCM-187  Mass Communication Career Preparation

Training and preparation for internships and careers in the mass communication fields. Preparation of a resume, cover letter and portfolio. Practice and preparation for interviews and networking. Research skills pertinent to searching for internships and jobs. For Mass Communication majors and minors. Prerequisites: 150 and INQS 125, or consent of instructor. Offered fall semester. 1 credit.

MSCM-275  Information Gathering

Survey of research strategies, methods, techniques and sources; process of evaluating, preparing and presenting information. Includes personal observation, interviewing, documentary and database searches. Prerequisite: 175. 4 credits

MSCM-320  Visual Communication: Print

Principles and practices of design and layout for magazines, newspapers, and other mass media. Introduction to printing processes, typography, and the graphic arts. $25 lab fee. Prerequisite: consent of instructor. 4 credits

MSCM-322  Visual Communication: Photography

Principles and current practices of visual reporting. Emphasis on photography in a digital age. Exposure to historical, ethical, legal and cultural aspects of photojournalism. $45 lab fee. Prequisite: consent of instructor. Offered alternate years in spring semester or January Term. 4 credits

MSCM-325  Visual Communication: Video

Theoretical & applied approach to effective communication in a visual medium. Concepts of a visual composition, continuity, time compression, and other critical videography and editing concepts. Basic scriptwriting and lighting concepts. Introduction to various video genres, such as single camera newsgathering, public service announcements and master shot style of videography. Discussion of legal and ethical responsibilities of shooting and editing video. $25 lab fee. Prerequisite: consent of instructor. 4 credits

MSCM-327  Introduction To Film (also Listed As Engl 327)

The tools of visual literacy. Responding to and evaluating cinema as art and as mass communication. The vocabulary of film-making and film criticism. Sample topics: genre analysis, directorial study, international film industry, film narrative. In cases where topics differ, may be repeated once for credit. Prerequisite: INQS 125. 4 credits

MSCM-329  Visual Communication: Convergent

Critical analysis of the Internet as a communication medium shaped by intersecting and often conflicting cultural, social, economic, technological, ethical and legal imperatives. Applied experience building an effective Web site that reflects audience needs, effective communication of content in a digital environment and in-depth usability testing to evaluate message effectiveness. $20 lab fee. Prerequisite: consent of instructor. 4 credits

MSCM-333  Mass Media and Society

The effects American mass media and society have on each other from theoretical, practical, and ethical perspectives. Consideration of significant, timely social issues and concerns. Prerequisite: INQS 125. 4 credits

MSCM-335  Mass Communication Ethics

Structures, concerns, and issues in mass communication and mass media industries, including responsibility, confidentiality, privacy, attribution, objectivity, conduct codes, accountability, and the public interest. Prerequisite: INQS 125. 4 credits (UQ)

MSCM-337  Mass Media and The Law (also Listed As Pols 337)

Legal, regulatory, and ethical issues involving print and broadcast media, and the Internet, including libel, obscenity, invasion of privacy, shielding of sources, freedom of the press, copyright, and government regulation. Prerequisite: INQS 125. 4 credits

MSCM-340  Mass Media and Popular Culture

The role of the mass media in the origins, development, and dissemination of American popular culture. Consideration of elite critiques of popular culture. Analysis of popular cultural manifestations in films, television, comic books, recorded music, and other media. Prerequisite: INQS 125. 4 credits

MSCM-345  Mass Media, Politics and Public Opinion (also Listed As Pols 345)

The role of the mass media in shaping and changing American public opinion and in the political and electoral processes. Examination of the links between mass media and government, and between the media and the individual citizen. Explorations of the interactions between media and attitudes, agendas, and behaviors. Focus on presidential and congressional election campaigns. Prerequisite: INQS 125. 4 credits

MSCM-347  Principles Of Public Relations

Development and role of public relations in the mass communication discipline and professions. The contributions of mass communication, public opinion and persuasion theories to public relations. The importance of ethics and social responsibility in practice. Public relations research techniques, planning, strategic analysis and application in a variety of situations and organizations, including government, corporate, and not-for-profit. Prerequisite: INQS 125. 4 credits

MSCM-349  Principles Of Advertising

Introduction to field of advertising and its importance to mass communication. Research techniques, strategic planning, audience segmentation, creative development, media planning, implementation and evaluation of advertising effectiveness. Analysis of social effects of advertising, what makes an ad effective, and importance of ethics and social responsibility in advertising. Prerequisite: 150 or consent of instructor. 4 credits.

MSCM-350  HISTory Of Film

The development of film as a medium of communication, an art form, and a cultural phenomenon, from 1895 to the present. Emphasis on American film and the Classical Hollywood period, with comparative study of other national film industries. Screenings of films in conjunction with lectures and discussion. Prerequisite: INQS 125. 4 credits

MSCM-360  Topics In Mass Communication

Selected topics in media production, content, and sociocultural impact, which may include new innovations and involve advanced study. Topics will vary and may include Sports and the Media; Media, War, and Culture; Advanced Audio Production; or Advanced Photojournalism. Lecture, seminar, and/or lab format as appropriate to course topic. May be repeated once for credit with different content. Prerequisite: INQS 125. 4 credits

MSCM-370  Public Relations Writing

Intermediate-level laboratory and field course creating and producing written materials used in public relations, including news releases, public service announcements, brochures, newsletters and speeches. $15 lab fee. Prerequisite: 275. 4 credits (MWI)

MSCM-375  Reporting

Intermediate-level field experience course emphasizing story ideas, sources, ethics, and legal questions. Reporting for local paper, lectures and discussions, consultations. $15 lab fee. Prerequisite: 275. 4 credits (MWI)

MSCM-378  Electronic Media Writing

Theory and practice of writing for radio, television, and other electronic media. Critical analyses of one's role as both a producer and consumer of media content. Emphasis on news reporting for radio and television, including work at campus radio station. $15 lab fee. Prerequisite: 275. 4 credits (MWI)

MSCM-425  Advanced Video

Advanced studies of critical and technical skills in video production. Students undertake individual projects. Assist faculty members in the classroom and media production facilities as peer instructors. Prerequisites: 325 and/or instructor consent. 4 credits.

MSCM-429  Advanced Convergent

Advanced studies of critical and technical skills in convergent media. Students undertake individual projects. Assist Faculty members in the classroom and media production facilities as peer instructors. Prerequisite: 329 and/or instructor consent. 4 credits.

MSCM-430  HISTory Of American Mass Media

The role of the mass media in the development of the American nation and culture. Includes history of newspapers, books, radio, video, film, advertising, and public relations and their interactions with political, social, and cultural institutions. Prerequisites: 175 and senior standing or consent of instructor. 4 credits (VP)

MSCM-447  Public Relations Research and Campaigns

Advanced seminar combining theory, research, and practice in public relations. Development of a public relations program. Design, implementation, and analysis of social science research; public relations, mass communication, and public opinion theory; application of public relations principles, strategies, and techniques through experiential learning. Prerequisites: 347, and 275 or 320, and consent of instructor. 4 credits.

MSCM-450  Mass Communication Research Methods

Survey and practice of quantitative and qualitative social science research methods used by mass communication scholars and professionals to answer theoretical and applied questions. Prerequisites: 150, INQS 125, and sophomore standing; or consent of instructor. 4 credits.

MSCM-475  Feature Writing

Advanced reporting seminar with an emphasis on writing skills. Emphasis varies among news analysis, feature writing, editorial writing, and review and criticism. $15 lab fee. Prerequisites: 275 and consent of instructor. 4 credits (MWI)

MSCM-480  Independent Study

Advanced study in fields of mass communication. Prerequisite: consent of department chair. 1-5 credits.

MSCM-485  Senior Seminar

Intensive examination of recurrent and new issues in mass communication. Prerequisite: senior standing. 4 credits

MSCM-487  Internship

Supervised work at a newspaper, magazine, broadcast station, or public relations, marketing or advertising agency or department, or other approved media outlet. Arranged through the department by individual students. Letter grades. May be taken multiple times up to a cumulative 4 credits. Prerequisite: consent of instructor. 1-4 credits (EL)

MSCM-490  Senior Thesis

Advanced study resulting in a research paper representing a significant contribution to the student's discipline. Offered fall semester only. Prerequisites: senior standing and consent of department chair. Offered fall semester only. 3 credits

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