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Application of journalistic skills through work on the student media. 1 credit. (EL)
Introduction to electronic media programming, production, and distribution. Audio and video production skills, electronic media distribution channels, business practices, legal and policy issues, professional standards and methods. Requires work at KSLC-FM or Wildcat Productions. 1 credit. (EL)
Application of journalistic skills through work on the student newspaper. For Mass Communication majors. 1 credit. (EL)
Introduction to electronic media programming, production, and distribution. Audio and video production skills, electronic media distribution channels, business practices, legal and policy issues, professional standards and methods. Requires work at KSLC-FM or Wildcat Productions. For Mass Communication majors. 1 credit. (EL)
Introduction to social, political, and economic roles of the media in the United States. Discussion of development and technology of media industries, including online and social media, newspapers, magazines, books, music, television, film, video games,journalism, advertising and public relations. 3 credits. (IS or US)
Introductory survey of writing styles used by media professionals, including print, broadcast, public relations, blogs, and social media. Emphasis on grammar, style, and structure. $15 lab fee. Prerequisite: consent of instructor and 150 recommended. 4 credits.
Fundamentals of storytelling for interactive multimedia channels, including blogs and social media. Introduction to a variety of story forms and structures, and how forms and structures change for different audiences and delivery systems. Work with basic production tools and techniques for creating and distributing text, image, audio, and video content. $30 lab fee. Prerequisite: consent of instructor. 4 credits.
Training and preparation for internships and careers in the mass communication fields. Preparation of a resume, cover letter and portfolio. Practice and preparation for interviews and networking. Research skills pertinent to searching for internships and jobs. For mass communication majors and minors. Prerequisites: INQS 125 and MSCM 150, or consent of instructor. Offered fall semester. 1 credit
Introduction to theoretical perspectives and analytical techniques used in the critique of media production, content, and audiences. Critical study of media organizations, media representations, the political role of media, media effects on audiences, and contemporary journalism. Development of research skills and use of scholarly texts. Prerequisite: 150. Offered spring. 4 credits.
Survey of research strategies, methods, techniques and sources; process of evaluating, preparing and presenting information. Includes personal observation, interviewing, documentary and database searches. Prerequisite: 175. 4 credits
Principles and practices of design and layout for magazines, newspapers, and other mass media. Introduction to printing processes, typography, and the graphic arts. $25 lab fee. Prerequisite: consent of instructor. 4 credits
Selected topics in the production of media content for distribution through a variety of channels. Topics and media vary and may include print, photography, audio, video, film, or interactive multimedia. Lab and/or seminar format as appropriate to course topic. May be repeated once for credit with different topic. $45 lab fee. Prerequisite: consent of nstructor. 4 credits.
Principles and current practices of visual reporting. Emphasis on photography in a digital age. Exposure to historical, ethical, legal and cultural aspects of photojournalism. $45 lab fee. Prequisite: consent of instructor. Offered alternate years in spring semester or January Term. 4 credits
Theoretical & applied approach to effective communication in a visual medium. Concepts of a visual composition, continuity, time compression, and other critical videography and editing concepts. Basic scriptwriting and lighting concepts. Introduction to various video genres, such as single camera newsgathering, public service announcements and master shot style of videography. Discussion of legal and ethical responsibilities of shooting and editing video. $25 lab fee. Prerequisite: consent of instructor. 4 credits
The tools of visual literacy. Responding to and evaluating cinema as art and as mass communication. The vocabulary of film-making and film criticism. Sample topics: genre analysis, directorial study, international film industry, film narrative. Prerequisite: INQS 125. 4 credits.
Critical analysis of the Internet as a communication medium shaped by intersecting and often conflicting cultural, social, economic, technological, ethical and legal imperatives. Applied experience building an effective Web site that reflects audience needs, effective communication of content in a digital environment and in-depth usability testing to evaluate message effectiveness. $20 lab fee. Prerequisite: consent of instructor. 4 credits
The role of the mass media in the development of the American nation and culture. Includes history of newspapers, books, radio, video, film, advertising, and public relations and their interactions with political, social, and cultural institutions. Prerequisite: INQS 125. 4 credits. (VP)
The effects American mass media and society have on each other from theoretical, practical, and ethical perspectives. Consideration of significant, timely social issues and concerns. Prerequisite: INQS 125. 4 credits
Structures, concerns, and issues in mass communication and mass media industries, including responsibility, confidentiality, privacy, attribution, objectivity, conduct codes, accountability, and the public interest. Prerequisite: INQS 125. 4 credits (UQ)
Legal, regulatory, and ethical issues involving print and broadcast media, and the Internet, including libel, obscenity, invasion of privacy, shielding of sources, freedom of the press, copyright, and government regulation. Prerequisite: INQS 125. 4 credits
The role of the mass media in the origins, development, and dissemination of American popular culture. Consideration of elite critiques of popular culture. Analysis of popular cultural manifestations in films, television, comic books, recorded music, and other media. Prerequisite: INQS 125. 4 credits
Exploration of emerging social media technologies, such as Facebook and Twitter, and their applications in journalism and public relations. Study of the history,function, economics, psychology, and sociology of social media as theorized by communication scholars. Hands-on experience in the planning and implementation of ethical and effective social media strategies for journalists and public relations practitioners. Prerequisites: 150, INQS 125, and sophomore standing. Offered fall of even-numbered years. 4 credits.
The role of the mass media in shaping and changing American public opinion and in the political and electoral processes. Examination of the links between mass media and government, and between the media and the individual citizen. Explorations of the interactions between media and attitudes, agendas, and behaviors. Focus on presidential and congressional election campaigns. Prerequisite: INQS 125. 4 credits
Development and role of public relations in mass communication discipline and professions. Contributions of mass communication, public opinion and persuasion theories to public relations. Importance of ethics and social responsibility in practice. Public relations research techniques, planning, strategic analysis and application in a variety of situations and organizations, including government, corporate, and not-forprofit. Prerequisite: INQS 125. Offered fall. 4 credits. (IS)
Introduction of field of advertising and its importance to mass communication. Research techniques, strategic planning, audience segmentation, creative development, media planning, implementation and evaluation of advertising effectiveness. Analysis of social effects of advertising, what makes an ad effective, and importance of ethics and social responsibility in advertising. Prerequisites: MSCM 150 or consent of instructor. 4 credits
Overview of journalism theory and practice with particular emphasis on its role in a democratic society. Use of current issues as springboard for discussion of technological trends, economics and social responsibility of the news media. Prerequisite: INQS 125 or consent of instructor. Offered fall. 4 credits. (US)
Selected topics in media production, content, and sociocultural impact, which may include new innovations and involve advanced study. Topics will vary and may include Sports and the Media; Media, War, and Culture; Advanced Audio Production; or Advanced Photojournalism. Lecture, seminar, and/or lab format as appropriate to course topic. May be repeated once for credit with different content. Prerequisite: INQS 125. 4 credits
Advanced-level laboratory and field course creating and producing written materials used in public relations, including press releases, public service announcements, brochures, newsletters and speeches. $15 lab fee. Prerequisites: 275, 347. Offered spring. 4 credits. (MWI)
Advanced-level field experience course emphasizing story ideas, sources, ethics, and legal questions. Reporting for local paper, lectures and discussions, consultations. $15 lab fee. Prerequisite: 275. 4 credits. (MWI)
Advanced-level laboratory and field course, researching and writing feature articles suitable for publication in magazines, newspapers and online news sites. Covers elements that distinguish feature articles from other kinds of writing, different types of feature articles, and the processes of researching, writing and selling articles. $15 lab fee. Prerequisite: 275. 4 credits. (MWI)
Advanced-level laboratory and field course. Theory and practice of writing for audio, video, and online channels. Covers techniques for writing news, features, commentary, and persuasive content for electronic media. $15 lab fee. Prerequisite: 275. 4 credits. (MWI)
Advanced studies of critical and technical skills in video production. Students undertake individual projects. Assist faculty members in the classroom and media production facilities as peer instructors. Prerequisite: consent of instructor. 4 credits.
Advanced studies of critical and technical skills in convergent media. Students undertake individual projects. Assist faculty members in the classroom and media production facilities as peer instructors. Prerequisite: consent of instructor. 4 credits.
Advanced seminar combining theory, research, and practice in public relations. Development of a public relations program. Design, implementation, and analysis of social science research; public relations, mass communication, and public opinion theory; application of public relations principles, strategies, and techniques through experiential learning. Prerequisites: 347; 275 or 320, and instructor's consent. 4 credits
Survey and practice of quantitative and qualitative social science research methods used by mass communication scholars and professionals to answer theoretical and applied questions. Prerequisites: 150, INQS 125, and sophomore standing; or consent of instructor. 4 credits.
Advanced study in fields of mass communication. Prerequisite: consent of department chair. 1-5 credits.
Capstone seminar for majors, integrating theoretical and practical aspects of the curriculum. Includes intensive examination of recurrent and new issues in mass communication, self-assessment, preparation of a portfolio, development of an advanced media or research project tailored to the interests of the student, and oral presentations of the portfolio and project. Prerequisite: senior standing. Offered spring. 4 credits.
Supervised work at a newspaper, magazine, broadcast station, or public relations, marketing or advertising agency or department, or other approved media outlet. Arranged through the department by individual students. Letter grades. May be taken multiple times up to a cumulative 4 credits. Prerequisite: consent of instructor. 1-4 credits (EL)
Any Questions? If you are interested in learning more about the curriculum at Linfield, please contact the Office of Admission at (800) 640-2287 or email firstname.lastname@example.org. An admissions counselor will be happy to answer your questions or put you in touch with a faculty member.