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Mass Communication Courses

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MSCM-011  Journalism Practices

Application of journalistic skills through work on the student media. 1 credit. (EL)

MSCM-012  Electronic Media Practices

Introduction to electronic media programming, production, and distribution. Audio and video production skills, electronic media distribution channels, business practices, legal and policy issues, professional standards and methods. Requires work at KSLC-FM or Wildcat Productions. 1 credit. (EL)

MSCM-111  Journalism Practices

Application of journalistic skills through work on the student newspaper. For Mass Communication majors. 1 credit. (EL)

MSCM-112  Electronic Media Practices

Introduction to electronic media programming, production, and distribution. Audio and video production skills, electronic media distribution channels, business practices, legal and policy issues, professional standards and methods. Requires work at KSLC-FM or Wildcat Productions. For Mass Communication majors. 1 credit. (EL)

MSCM-150  Living In A Media World

Introduction to social, political, and economic roles of the media in the United States. Discussion of development and technology of media industries, including online and social media, newspapers, magazines, books, music, television, film, video games,journalism, advertising and public relations. 3 credits. (IS or US)

MSCM-175  Intro To Media Writing

Introductory survey of writing styles used by media professionals, including print, broadcast, public relations, blogs, and social media. Emphasis on grammar, style, and structure. $15 lab fee. Prerequisite: consent of instructor and 150 recommended. 4 credits.

MSCM-180  Multimedia Storytelling

Fundamentals of storytelling for interactive multimedia channels, including blogs and social media. Introduction to a variety of story forms and structures, and how forms and structures change for different audiences and delivery systems. Work with basic production tools and techniques for creating and distributing text, image, audio, and video content. $30 lab fee. Prerequisite: consent of instructor. 4 credits.

MSCM-187  Mass Communication Career Preparation

Training and preparation for internships and careers in the mass communication fields. Preparation of a resume, cover letter and portfolio. Practice and preparation for interviews and networking. Research skills pertinent to searching for internships and jobs. For mass communication majors and minors. Prerequisites: INQS 125 and MSCM 150, or consent of instructor. Offered fall semester. 1 credit

MSCM-230  Media Theory and Criticism

Introduction to theoretical perspectives and analytical techniques used in the critique of media production, content, and audiences. Critical study of media organizations, media representations, the political role of media, media effects on audiences, and contemporary journalism. Development of research skills and use of scholarly texts. Prerequisite: 150. Offered spring. 4 credits.

MSCM-275  Information Gathering

Survey of research strategies, methods, techniques and sources; process of evaluating, preparing and presenting information. Includes personal observation, interviewing, documentary and database searches. Prerequisite: 175. 4 credits

MSCM-320  Visual Communication: Print

Principles and practices of design and layout for magazines, newspapers, and other mass media. Introduction to printing processes, typography, and the graphic arts. $25 lab fee. Prerequisite: consent of instructor. 4 credits

MSCM-321  Topics In Media Production

Selected topics in the production of media content for distribution through a variety of channels. Topics and media vary and may include print, photography, audio, video, film, or interactive multimedia. Lab and/or seminar format as appropriate to course topic. May be repeated once for credit with different topic. $45 lab fee. Prerequisite: consent of nstructor. 4 credits.

MSCM-322  Visual Communication: Photography

Principles and current practices of visual reporting. Emphasis on photography in a digital age. Exposure to historical, ethical, legal and cultural aspects of photojournalism. $45 lab fee. Prequisite: consent of instructor. Offered alternate years in spring semester or January Term. 4 credits

MSCM-325  Visual Communication: Video

Theoretical & applied approach to effective communication in a visual medium. Concepts of a visual composition, continuity, time compression, and other critical videography and editing concepts. Basic scriptwriting and lighting concepts. Introduction to various video genres, such as single camera newsgathering, public service announcements and master shot style of videography. Discussion of legal and ethical responsibilities of shooting and editing video. $25 lab fee. Prerequisite: consent of instructor. 4 credits

MSCM-327  Introduction To Film (also Listed As Engl 327)

The tools of visual literacy. Responding to and evaluating cinema as art and as mass communication. The vocabulary of film-making and film criticism. Sample topics: genre analysis, directorial study, international film industry, film narrative. Prerequisite: INQS 125. 4 credits.

MSCM-329  Visual Communication: Convergent

Critical analysis of the Internet as a communication medium shaped by intersecting and often conflicting cultural, social, economic, technological, ethical and legal imperatives. Applied experience building an effective Web site that reflects audience needs, effective communication of content in a digital environment and in-depth usability testing to evaluate message effectiveness. $20 lab fee. Prerequisite: consent of instructor. 4 credits

MSCM-330  HISTory Of Mass Communication

The role of the mass media in the development of the American nation and culture. Includes history of newspapers, books, radio, video, film, advertising, and public relations and their interactions with political, social, and cultural institutions. Prerequisite: INQS 125. 4 credits. (VP)

MSCM-333  Mass Media and Society

The effects American mass media and society have on each other from theoretical, practical, and ethical perspectives. Consideration of significant, timely social issues and concerns. Prerequisite: INQS 125. 4 credits

MSCM-335  Mass Communication Ethics

Structures, concerns, and issues in mass communication and mass media industries, including responsibility, confidentiality, privacy, attribution, objectivity, conduct codes, accountability, and the public interest. Prerequisite: INQS 125. 4 credits (UQ)

MSCM-337  Mass Media and The Law (also Listed As Pols 337)

Legal, regulatory, and ethical issues involving print and broadcast media, and the Internet, including libel, obscenity, invasion of privacy, shielding of sources, freedom of the press, copyright, and government regulation. Prerequisite: INQS 125. 4 credits

MSCM-340  Mass Media and Popular Culture

The role of the mass media in the origins, development, and dissemination of American popular culture. Consideration of elite critiques of popular culture. Analysis of popular cultural manifestations in films, television, comic books, recorded music, and other media. Prerequisite: INQS 125. 4 credits

MSCM-343  Social Media Theory and Practice

Exploration of emerging social media technologies, such as Facebook and Twitter, and their applications in journalism and public relations. Study of the history,function, economics, psychology, and sociology of social media as theorized by communication scholars. Hands-on experience in the planning and implementation of ethical and effective social media strategies for journalists and public relations practitioners. Prerequisites: 150, INQS 125, and sophomore standing. Offered fall of even-numbered years. 4 credits.

MSCM-345  Mass Media, Politics and Public Opinion (also Listed As Pols 345)

The role of the mass media in shaping and changing American public opinion and in the political and electoral processes. Examination of the links between mass media and government, and between the media and the individual citizen. Explorations of the interactions between media and attitudes, agendas, and behaviors. Focus on presidential and congressional election campaigns. Prerequisite: INQS 125. 4 credits

MSCM-347  Principles Of Public Relations

Development and role of public relations in mass communication discipline and professions. Contributions of mass communication, public opinion and persuasion theories to public relations. Importance of ethics and social responsibility in practice. Public relations research techniques, planning, strategic analysis and application in a variety of situations and organizations, including government, corporate, and not-forprofit. Prerequisite: INQS 125. Offered fall. 4 credits. (IS)

MSCM-349  Principles Of Advertising

Introduction of field of advertising and its importance to mass communication. Research techniques, strategic planning, audience segmentation, creative development, media planning, implementation and evaluation of advertising effectiveness. Analysis of social effects of advertising, what makes an ad effective, and importance of ethics and social responsibility in advertising. Prerequisites: MSCM 150 or consent of instructor. 4 credits

MSCM-351  Principles Of Jounalism

Overview of journalism theory and practice with particular emphasis on its role in a democratic society. Use of current issues as springboard for discussion of technological trends, economics and social responsibility of the news media. Prerequisite: INQS 125 or consent of instructor. Offered fall. 4 credits. (US)

MSCM-360  Topics In Mass Communication

Selected topics in media production, content, and sociocultural impact, which may include new innovations and involve advanced study. Topics will vary and may include Sports and the Media; Media, War, and Culture; Advanced Audio Production; or Advanced Photojournalism. Lecture, seminar, and/or lab format as appropriate to course topic. May be repeated once for credit with different content. Prerequisite: INQS 125. 4 credits

MSCM-370  Public Relations Writing

Advanced-level laboratory and field course creating and producing written materials used in public relations, including press releases, public service announcements, brochures, newsletters and speeches. $15 lab fee. Prerequisites: 275, 347. Offered spring. 4 credits. (MWI)

MSCM-375  Reporting

Advanced-level field experience course emphasizing story ideas, sources, ethics, and legal questions. Reporting for local paper, lectures and discussions, consultations. $15 lab fee. Prerequisite: 275. 4 credits. (MWI)

MSCM-377  Feature Writing

Advanced-level laboratory and field course, researching and writing feature articles suitable for publication in magazines, newspapers and online news sites. Covers elements that distinguish feature articles from other kinds of writing, different types of feature articles, and the processes of researching, writing and selling articles. $15 lab fee. Prerequisite: 275. 4 credits. (MWI)

MSCM-378  Electronic Media Writing

Advanced-level laboratory and field course. Theory and practice of writing for audio, video, and online channels. Covers techniques for writing news, features, commentary, and persuasive content for electronic media. $15 lab fee. Prerequisite: 275. 4 credits. (MWI)

MSCM-398  Special Topics: Jan Term Travel

MSCM-425  Adv Video

Advanced studies of critical and technical skills in video production. Students undertake individual projects. Assist faculty members in the classroom and media production facilities as peer instructors. Prerequisite: consent of instructor. 4 credits.

MSCM-429  Advanced Interactive Media Advanced Convergent

Advanced studies of critical and technical skills in convergent media. Students undertake individual projects. Assist faculty members in the classroom and media production facilities as peer instructors. Prerequisite: consent of instructor. 4 credits.

MSCM-447  Pub Relations Res & Campaigns Public Relations Research & Campaigns

Advanced seminar combining theory, research, and practice in public relations. Development of a public relations program. Design, implementation, and analysis of social science research; public relations, mass communication, and public opinion theory; application of public relations principles, strategies, and techniques through experiential learning. Prerequisites: 347; 275 or 320, and instructor's consent. 4 credits

MSCM-450  Mass Communication Research Methods

Survey and practice of quantitative and qualitative social science research methods used by mass communication scholars and professionals to answer theoretical and applied questions. Prerequisites: 150, INQS 125, and sophomore standing; or consent of instructor. 4 credits.

MSCM-480  Independent Study

Advanced study in fields of mass communication. Prerequisite: consent of department chair. 1-5 credits.

MSCM-485  Senior Capstone

Capstone seminar for majors, integrating theoretical and practical aspects of the curriculum. Includes intensive examination of recurrent and new issues in mass communication, self-assessment, preparation of a portfolio, development of an advanced media or research project tailored to the interests of the student, and oral presentations of the portfolio and project. Prerequisite: senior standing. Offered spring. 4 credits.

MSCM-487  Internship

Supervised work at a newspaper, magazine, broadcast station, or public relations, marketing or advertising agency or department, or other approved media outlet. Arranged through the department by individual students. Letter grades. May be taken multiple times up to a cumulative 4 credits. Prerequisite: consent of instructor. 1-4 credits (EL)

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