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Professor shares research findings on media

Joel Ray/Senior photographer Michael Huntsberger, assistant professor of mass communication, spoke with students and faculty about community media in the 21st century on March 13 in Riley Hall.

Joel Ray/Senior photographer
Michael Huntsberger, assistant professor of mass communication, spoke with students and faculty about community media in the 21st century on March 13 in Riley Hall.

Media is moving into the future and a Linfield professor has experienced the changes along the way.

Michael Huntsberger, assistant professor of mass communication taught an audience about the three sectors of mass media during  a March 13 lecture in Riley Hall.

Huntsberger was in the communications business long before he was a professor at Linfield College and was able to share firsthand experiences with audience members. His first experience in media was when he started as a freelancer in 1980 in community radio.

After receiving a faculty development grant in fall 2011, Huntsberger began a long term research project studying how community media has changed and evolved to a participatory media in the 21st century.  At the onset of the lecture, Huntsberger explained that the work he has done on the project so far is still in its preliminary stages.

One of the main themes that spread throughout the lecture was how the eight mass media trends have changed and evolved in the 21st century. Over time, these trends have changed to encompass media users more directly. One key change that Huntsberger noted is that users are able to change the flow of news because of technology like the iPhone.

“I decide for me what news is. My definition of news can be completely different from yours,” Huntsberger said.

There are three sectors of mass media: commercial, public service and community. Each of these have certain areas of specialty when it comes to how they broadcast, but as with most media in the 21st century, the lines between the three are starting to blur.

Most of Huntsberger’s research has been in the community media sector. According to Huntsberger, community media is about giving citizens the opportunity to form a connection with each other. A main reason this occurs is because of the core belief that community members volunteer to create their own content.

While Huntsberger is still compiling qualitative data through original case studies, he has been able to draw some initial conclusions about community media.

Through observations and initial research, Huntsberger has found that the service goals of community media strive to provide people with cultural dissemination, language preservation, community development and civic engagement opportunities.

These four opportunities will play a key role in the next stages of his research, especially the preservation of minority languages. He hopes to present his findings in 2014 at a conference in Tokyo.

Various members of the Linfield community noted before and after the lecture that many members of the Department of Mass Communication have given talks this semester.

Senior Nic Miles, a mass communication major, feels he has benefited from being able to learn from the mass communication-based lectures this spring.

“The department is on a roll with lectures. It is refreshing hearing multiple lectures from multiple professors about a topic we study every day,” Miles said.

Julian Adoff/Multimedia editor

Julian Adoff can be reached at linfieldreviewnews@gmail.com.

Tweet proves offensive language still exists in media

After the recent uproar regarding The Onion’s offensive tweet about Oscar-nominee Quvenzhané Wallis, I am left wondering where the line is drawn in our controversy-driven culture for what is appropriate and inappropriate to say in the media.
I also wonder how these definitions influence our daily speech as products of a consumer society, especially on a college campus, where people of different backgrounds, experiences, prejudices and beliefs all interact. How can we respect our peers while still expressing ourselves?
Offensive and derogatory language is found everywhere in the media today. On any reality TV show, in any rap song and basically everywhere on the Internet, this kind of speech is advertised as a daily part of life. But is this really justified?
And when we as individuals repeat these words and sentiments, are we really agreeing with what is being said? I like to think of myself as a person with morals, but I’ll be the first to admit that my language isn’t always the cleanest. I strongly support women’s rights; however, at times, I’ve caught myself using words historically targeted at suppressing women. In fact, I use them a lot.
But when I say these things, it’s not with the intention of keeping my gender subordinated, or any group for that matter, I’m just mindlessly repeating words
I’ve heard over and over. Does the meaning behind the word change the way it should be interpreted, and if that is the case, how can we determine if a word is meant to incite, or is simply part of our generation’s way of expressing themselves?
One word I do not and will not use is the n-word. While walking around campus, however, even in a place like McMinnville, I hear it used all the time. While I can tell that the people saying it don’t mean it as an insult, does that make it any better?
Does our fundamental understanding of the history of that word mean nothing to us in a culture where we can hear the n-word used over and over in popular music being played on the radio [they do bleep it out, but come on, we all know the lyrics]?
Less than 30 years ago it was completely inappropriate to refer to someone by this word, but as the meaning behind it changed, so has the usage. In 30 years, will we all think it’s acceptable for the media to use the c-word to refer to a female, like in the case of Quvenzhané Wallis?
I’ve heard the argument that a new meaning can take away the insulting quality of a word, but can hundreds of years of oppression and mistreatment be forgotten so easily? Should we forget about this history?
Other words like retarded and gay, which have been changed from their original meaning to become something negative, are also a daily part of our lives. I can’t explain how infuriated it makes me when I hear someone use the word retarded. My cousin has William’s Syndrome, and while I know that usually the people who say “that’s retarded” are not evil, and do not believe my cousin is a lesser human being, it still disgusts me. I have many friends, neighbors and teachers who are homosexual, and the discrimination against them is, on all accounts, unjustified.
When we allow ourselves to repeat offensive language, either out of forgetfulness, altered meaning or simply for shock factor, we have to be responsible for the way others might interpret our meaning. I’m not saying that strong language is not, at times, justified, but if the backlash from The Onion’s tweet shows us anything, it’s that words can still make a huge impact on the people around us.

Olivia Marovich

Olivia Marovich can be reached at linfieldreviewopinion@gmail.com.

Copy and paste isn’t for social networking sites

That “don’t always believe what you read on the Internet” saying has proved once again to be not only true but also forgotten.

Recently, my news feed has been flooded with people posting about Facebook’s new copyright rules. I think it is time to recognize the hoax and admit that we should be a little more suspicious of online content origins.

The post in question read partly as follows, “In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times! (Anyone reading this can copy this text and paste it on their Facebook Wall. This will place them under protection of copyright laws).”

The post continued to use false facts when it went on to say, “By the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents… Facebook is now an open capital entity…If you do not publish a statement at least once, you will be tacitly allowing the use of elements, such as your photos, as well as the information contained in your profile status updates.”

This encouraging message is a total hoax, so don’t fall for the fancy wording and save yourself the embarrassment later.

First off, a Facebook post would make no legal difference.

Also, you are protected by copyright law no matter what. When you upload content on Facebook, you are giving the website the ability to show it.

The key word in that sentence is you. You decide what is posted and to whom, not Facebook.

There is also no such thing as a Berner Convention; there is a Berne Convention, but it is for fictitious books.

I think many people are confused since Facebook is now a publicly traded company. However, this new change is completely unrelated to their policies.

I think this is yet another perfect example of how misinformed people can be.  Once again, think before you post. Just because some fancy jargon is thrown around, doesn’t make it true.

Overall, this should be another eye opener about online content. Be proactive when you read things online. Go and search for information from reliable sources. Don’t copy and paste anything. Research and come up with your own opinions. Be creative and use your own words.

Once you are fully informed, then I strongly encourage you to use social networking sites. That is what they are for, to provide a place for free expression, just make sure you know what you are talking about.

That way you will not only be better informed for your own personal use, but also will be better representing yourself on social media.

Alyssa Townsend 

Opinion editor

Alyssa Townsend can be reached at linfieldreviewopinion@gmail.com.


ASLC policy limits stipends for new student media employees

The Associated Students of Linfield College Cabinet elected May 5 to deny a proposal that would allow students with stipend positions in multiple platforms to receive more than one position.

The decision stems from a policy in the ASLC Budgetary Policy, which states “stipend employees may not receive more than one stipend. If they hold two positions that receive a stipend, then they will be granted the larger of the two stipends.”

But while this rule has been enforced when students on ASLC Cabinet or Linfield Activities Board hold multiple stipend positions, such as those in student media, it has not been enforced when students hold positions within the student media entities: KSLC 90.3 FM, The Linfield Review, Wildcat Productions and Camas Journal of Art & Literature. The leaders of these organizations make up the Communications Board.

Part of the concern of the Communications Board members was that they were not informed about this policy until after they started hiring their staffs for next year.

KSLC General Manager junior Eric Tompkins said he wasn’t privy to the policy until two weeks after he’d begun hiring.

“I thought it was a mistake, I thought it was miscommunication. I’ve never heard of it before; it’s never been enforced,” sophomore Jessica Prokop, editor-in-chief of The Linfield Review for 2011-12, said. “It should have been notified to everyone in media organizations and campus in general to people who have stipends because we had already started our hiring process by then. We should have been notified at least two months before.”

Camas editor senior Lauren Funtanilla said she ran into the double-stipend problem her sophomore year when she was both an editor of Camas and a member of LAB.

“You only are made aware of it if you fall into that position of being in two positions. I feel like they don’t tell you that up front,” Funtanilla said.

Junior Yin Xiao, who will be online editor for TLR and vice president of Wildcat Productions next year, said that not receiving a stipend devalues her hard work.

“When I applied as vice president for Wildcat Productions, I didn’t know anything about it,” Xiao said. “I didn’t care about it, how much I would get, but now I feel like even if it’s $50, it’s still what I get and it’s the value I am.”

Sophomore Brinn Hovde, next year’s KSLC music director and TLR business manager, is also affected by the no-double-stipend policy.

Sophomore Kelsey Hatley, co-editor for Camas along with sophomore Julia Cooper and junior Kate Koten next year, said the media stipends are insubstantial, so it’s nice to receive them as a form of recognition, not monetary compensation.

“To have stipends and rip the carpet out from underneath people and say that shouldn’t really be your priority, that really devalues the work that people put into it,” Tompkins said. “It’s a token of recognition of the work a person’s done, not a direct translation of the amount of hours that a person’s put in.”

ASLC President junior Rachel Coffey said that although the policy hasn’t been imposed on media in the past, it is in the bylaws and needs to be enforced now, especially since it has been enforced on students within ASLC and LAB.

“I’m sorry that they feel they were uninformed, but it’s definitely a conversation that we can have every semester now as a reminder,” Coffey said. “It’s the policy we have. I’m sorry it hasn’t been enforced. I definitely know it’s been enforced on our side.”

Director of College Activities Dan Fergueson said the policy came about one year when an editor-in-chief of TLR was also secretary of the ASLC Cabinet. Holding both positions spurred ethical dilemmas in terms of  what could and could not be reported.

Next year’s TLR Adviser Brad Thompson, department chair and associate professor of mass communication, said he supports the enforcement of the policy when it involves students holding government and media positions.

“Someone in the media should not be in government in the same way that the New York Times doesn’t have members of Congress on its staff,” Thompson said.

But Thompson said an allowance needs to be made when the policy involves a student in two media positions, largely because of media convergence.

“We need to recognize that there’s a lot of overlap between some of the functions that the radio and the newspaper and Wildcat Productions and maybe even Camas [perform],” he said.

Convergence was highlighted as a main reason in the Communications Board’s proposal to grant media students multiple stipends. But Coffey said the policy does not stop students from learning and gaining key experience in multiple media.

“We’re not stopping them from learning the different areas of the media, we’re just saying they can’t get paid to do both,” she said. “If it’s the experience they want, they can still have the experience.”

Coffey sent a memo to the Communications Board on May 9 in reply to its proposal that the board be an exception to the double-stipend rule. Some reasons for the rejection provided in the memo include the need for “a consistent policy across all of ASLC’s programs” and the need to spread out stipend-receiving leadership positions to more students.

Tompkins said the latter is ridiculous because students are not clambering for media positions.

“It’s probably better to have some people get paid twice than to not get the job done,” Thompson said. “I think that one of the issues here that’s perhaps unspoken is that truly independent media don’t have to ask the government for permission to do anything. Linfield has a policy that student media are independent, but in this case, they’re not. Anyone that controls the purse strings controls content, ultimately.”

Wildcat Productions and KSLC Adviser Michael Huntsberger, assistant professor of mass communication, said he is unsure why the policy is listed as a budgetary policy and not a personnel policy.

“Why is this a budget policy? Budget policies exist to encourage the proper conservation of resources, to assure that you have proper accounting, proper control over funds,” Huntsberger said. “If this exists as a budget policy, then clearly there’s a much larger discussion that needs to be entered into here. Central to this has to be the independence of the student media and the ethical obligations of the student media… I just don’t think it’s appropriate for any government, quasi-government organization, to dictate to mass media what they can do with their money.”

Tompkins agreed, saying that the policy categorizes the media entities as any other ASLC club, which is incorrect to do because their functions “are fundamentally different.”

Sophomore Thomas Gilmore, next year’s president of Wildcat Productions, disagrees.

“Personally, I don’t have any problems with giving people double stipends, but if all the clubs have a one-stipend-per-person policy, I feel like we should be following the same policy,” Gilmore said.

The policy intends to spread out stipend positions to multiple students, but Funtanilla said it may prevent students from applying at all.

“If it hinders students applying for these positions, then I think that’s a really detrimental thing to the college and activities outside of the classroom,” she said.

Prokop said she and other Communication Board members are considering going to Dean of Students Susan Hopp to see if she can help change the policy, but Coffey said she doesn’t think much will come of that.

“When it comes to these budgetary policies that are written up, Susan doesn’t work with us on that,” she said. “So from my understanding, I don’t know if that’s the right place for them to go to.”


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Kelley Hungerford/Editor-in-chief
Kelly Hungerford can be reached at linfieldrevieweditor@gmail.com