One of the oldest forms of mass media is radio.
Radio has brought us news, music and entertainment for the last century.
But as we have further developed our technology, radio has become less relevant.
In place of radio, we use our computers, mp3 players and television to get our news and entertainment.
Although all of these outlets are great, I believe radio still has a place in our constantly moving world.
Radio is ultimately a companion media outlet. This is its biggest advantage of all.
The disk jockey or news anchor is having a one-way conversation, and as an audience, we are able to listen in and feel like we’re being directly spoken to.
This comes in handy while driving, doing homework or even just hanging out by yourself. This is different from any other media outlet.
In television, the entertainment is provided for you, and you are an uninvolved bystander.
In print media, reading is involved, and the task of analysis is put onto the consumer.
Radio is the perfect medium; we are given enough information to spark ideas, while not being so consumed that we are unable to perform other tasks, like driving, or any of the other various activities listed earlier.
Another spectacular quality about radio is the variety.
Not just the variety of music that is available, which is endless, but the mixture of conversation and debate.
A news station on television might talk about one particular topic for 30 seconds,, but with radio, you have a much deeper interaction.
Topics are discussed for longer amounts of time, and the variety of topics is wider. This gives the listener more information to think about.
And with radio, after a topic is discussed, music is often played, letting the audience have a chance to reflect on what was said.
So the next time you’re bored, driving or doing an activity that needs some excitement, tune in to the radio.
It’s surprising how entertaining radio still is. And if you’re looking for something really fun, listen to one of the student-run shows on KSLC 90.3.
You can find out what type of music your peers are listening to, what they are thinking about and just have a fun time hearing someone you know over the air.
Chris Haddeland can be reached at email@example.com.