Tim Hanni to discuss disrupting the wine status quo 

One of the first Americans to earn the Masters of Wine credential will give an upcoming lecture about wine errors, discoveries and insights as part of the Linfield Wine Lecture Series.  

Tim Hanni, MW, Certified Wine Educator from the Society of Wine Educators, and wine industry faculty teaching online wine business curriculum at the Napa Valley Wine Academy and Washington State University, will present “Disrupting the Wine Status Quo: what do we really know about consumers, wine history and enjoying wine with food?” on Monday, Nov. 13, at 7:30 p.m. in 201 Riley Campus Center at Linfield College.  

Hanni will discuss consumer perception discoveries and insights, dramatic errors in wine history and traditions, the background and future for a new set of principles for enjoying wine with food and how to incorporate and profit from these ideologies.   

Hanni earned his Masters of Wine credential in 1990, one of the first Americans to do so. He is also a trained professional chef and has been leading research into the genetics and psychology of wine perception and preferences. He is crusading to create a deeper focus and understanding of wine consumers, revisions to sensory principles and a movement to radically change the concepts of pairing wine with food. He has lectured in over 27 countries, teaches wine business and is a wine industry consultant.   

The lecture is free and open to the public. For more information, contact Aaron Williams at 530-883-2766 or aawillia@linfield.edu.