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Mass communication professor creates her own news for the news industry

Professor Susan Currie Sivek serves as the magazine industry correspondent for PBS MediaShift, where she informs a national audience about our transition to the digital age.

Sivek also publishes on a wide variety of media topics on her online blog, SivekMedia.com.

Her recent article about Ladies Home Journal ’s new experiment with reader journalism made national news. The magazine, she says, is venturing into mostly unknown territory. Starting next month, rather than rely solely on professionals to write articles, editors will work primarily with everyday readers who submit their work for consideration.

“With a paid circulation of nearly 4 million, the Journal’s experiment is the first time a major magazine has embraced reader-generated content in such a serious way,” Sivek says.

Sivek teaches in the Department of Mass Communication at Linfield College.

 

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