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Mass communication prof says political magazines use Twitter to drive election chatter

Political magazines have found a new way to be opinion leaders during this election, in just 140 characters, Professor Susan Sivek said on PBS Media Shift.

“Twitter is helping them publicize their print and online content and offer real-time interpretation and analysis,” says Sivek, who teaches in the Mass Communication Department at Linfield College. “Reaching audiences well beyond their print readership, these magazines’ tweets may be affecting conversations about the election in intriguing ways.”

Sivek is a magazine and social media researcher, and PBS Media Shift correspondent. Join her on Twitter at @profsivek.

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