The Wine Marketing Certificate Program gives students the knowledge and experience they need to prepare for a career in the growing wine industry. With an emphasis on the business side of wine, courses focus on subjects such as sales management, communications, and marketing strategies. The program, to give students a better understanding of the field, also includes courses on contemporary wine production and distribution. At the completion of their studies, certificate recipients will have greatly expanded their job prospects.
While the "old world" wine industry (mostly European) still rules the roost, American wineries have been on the rise in recent years. At last count, there were nearly 9,000 of them in the United States. Although accurate figures can be hard to come by, it is reliably estimated that the industry employs hundreds of thousands of people. Because they love what they do, some workers don't consider money to be a motivating factor. With that said, there is ample room for advancement for employees who love the industry and want to get ahead.
Graduates of the Linfield College Online and Continuing Education program could pursue a career as a marketing professional, social media expert, compliance manager, or direct-to-customer marketing manager.
Because the focus of the program is marketing, sales, and other business-related subjects, small winery owners, operators, and employees are ideal candidates. Wine marketing courses would also benefit anyone who is considering a job in the wine industry.
WINE 205 Fundamentals of Wine / 4 credits
BNSS 250 Contemporary Business / 4 credits
BNMK 321 Marketing / 4 credits *
BNSS 485 Seminar (wine-related topic) / 2 credits
Plus 2 of the following:
MSCM 343 Social Media Theory and Practice / 4 credits **
BNMK 420 Sales and Sales Management / 4 credits ***
BNMK 427 Topics in Marketing (wine-related topic) / 4 credits
* BNAC 261, ECON 210
** MSCM 150, INQS 127
*** MATH 140, MATH 160
For a list of courses offered this academic year view the Year Long Plan.
As mentioned, the U.S. wine industry is experiencing a period of rapid growth. It is not surprising, then, that many domestic colleges and universities now offer certificate programs on wine-related subjects. Why study at Linfield? As one of the highest ranked online colleges in the nation, our accredited courses offer opportunities for personal, academic, and career advancement. Our programs are 100 percent online, with convenient class schedules offered year round. Academic advisors and tutoring services are available for online students, and technical support is only a click away. Our programs are more affordable than many competitors, and financial aid is available for many students.
Whether you are currently working in the industry or simply have a passion for wine, getting a wine marketing certificate from Linfield can open a lot of doors. To learn more about this exciting new program, please contact our admission counselors at your convenience. Once you have filled out and submitted a request form, an admissions counselor will contact you in a timely manner. We look forward to hearing from you!