Marketing Degree

Higher education for the adult learner is more important than ever! To respond to this need, Linfield College is proud to offer a bachelor’s degree in Marketing for the adult student. This degree completion program employs a variety of delivery formats to overcome barriers that you have encountered in accessing higher education such as work schedules, proximity to a college campus, responsibilities to family, etc. You can complete all of the courses in the marketing degree through online classes or a combination of on-campus and online classes. This allows you with your busy life to achieve your educational goals via the technological innovations available to us.

About the Marketing Degree- Program Overview

The Linfield Department of Business believes that education is a life-long process in which higher education has an important part. The focus of the Department’s courses and programs provides you with a sound basic education in business, accounting, and marketing, within the broader context of a liberal arts education.

A bachelor’s degree in marketing from Linfield prepares you to meet the challenges and complexities of the business world. The United States Department of Labor, Bureau of Labor Statistics indicates that the value of a four-year degree has continued to increase. The BLS report of wage and salary workers by educational attainment released in April 2011 showed that adults 25 years and over with a bachelor’s degree in marketing earned an average of $59,800 annually, while those with a high school diploma earned $32,916. Graduates in marketing will find opportunities in the profit and non-profit sector, as well as private industry and governmental agencies.

Why Choose Linfield College?

Linfield is one of the first colleges in the West and was chartered in 1858. The college is fully accredited by the Northwest Commission on Colleges and Universities as an independent, not for profit institution, and has consistently earned high rankings by such organizations as U.S. News and World Report's “America's Best Colleges," Barron's Guide and The Princeton Review.

The Division of Continuing Education (DCE) was launched in 1975 by Linfield College. Today you can earn a Linfield College Bachelor's degree with a choice of eight majors through this division. DCE's Adult Degree Program seeks to provide you with an affordable and convenient way to obtain your bachelor's degree.

The advantages of Linfield's adult degree program are:

Desirable faculty to student ratio of 1 : 14
Convenient methods of class delivery
Affordable costs, comparable to state schools
Academic advising support and financial aid assistance
Superior research and library assistance

Goals for the Major - Bachelor's Degree in Marketing:

In successfully completing a marketing major in the department of business, students must demonstrate goals listed here.

Bachelor's Degree Requirements - Marketing Major Degree Program

Requirements for the bachelor's degree in marketing can be seen here.

FAQ’s about Linfield’s Marketing Degree in the Adult Degree Program

How much will the Marketing degree cost? Will it be worth it to me?

A bachelor’s degree in marketing from Linfield College will boost your marketability, confidence and professional standing. As a non-profit, independent college we are able to offer the same tuition for in-state and out-of-state students. For more information on cost, visit the Tuition Cost area of our website.

How does the Linfield Adult Degree Program compare to other colleges in regards to tuition costs for completing my degree?

You will find that the Linfield Adult Degree Program tuition is extremely competitive in tuition costs when compared to both public colleges and other private schools. Our tuition is among the most affordable of degree completion programs in the nation. Information on tuition comparison can be found on our Tuition Comparison page.

Can I get financial aid assistance?

Linfield College works with all students to provide assistance in obtaining financial aid including various types of Federal loans, grants and scholarships. Most admitted students in the Adult Degree Program are working part time or full time and attend college on a part time basis. By registering for six or more credits you are eligible for financial aid. You will find that the financial aid award usually covers your cost of tuition, fees, and books. Many employers offer full or partial tuition reimbursement. Please remember to ask your employer if they provide a benefit for continuing education.

How long will it take me to earn my Marketing degree?

At Linfield, you take only the courses that you need to complete your program of study. This varies for each individual, depending on the number of credits you transfer to Linfield, and the pace that you set. As an example, with two years of college credits, by completing 8 credits each semester and earning 30 credits through Credit for Prior Learning (CPL), many students graduate in 15 months. As a Linfield adult student, you may accelerate your degree completion through Credit for Prior Learning (CPL) which awards credits for knowledge you have that is evaluated by the faculty as comparable with Linfield courses. You may begin at Linfield with any number of college credits, and set the pace that is best for you.

Can I receive credit for previous college work?

Absolutely! Most academic college classes that you have taken from an accredited community college or four year college or university; for which you received a grade of “C” or higher, will count towards your bachelor’s degree. Our academic advisors will review all transcripts and will work with you to transfer as many credit as possible.

What about experience? I own my own business—shouldn’t that count for something?

We have a program that awards credit for knowledge gained on the job or through volunteer activities called credit for prior learning (CPL). You will work closely with an instructor to decide what courses you will challenge and assemble a portfolio to present prior learning demonstrated through experience. Your academic advisor can tell you more about this program.

Can I complete my Marketing degree online?

Yes you can earn an online marketing degree! All of the courses in the Bachelor of Science degree in Marketing are provided online.

I’ve never taken an online class. What is that experience like?

We recommend that you read the Guide to Online College for Adults. Here is a summary of what to expect in Linfield's online classes:

Online courses are perfect for students with schedules that demand flexibility.
Online classes will require you to post assignments by a certain time each week. You can do most of the work on your own schedule.
You will have separate links for submitting homework, group discussion, and personal communication with your instructor, and tests are done online.
With Internet access you can work from anywhere in the world. This is an ideal program for those who travel.
Expect to spend the same amount of time in an online class as you would in a face-to-face class, and expect to adhere to similar homework deadlines.

A fee is charged for each online course in addition to tuition. After you apply for admission to Linfield, you will sign up for a Linfield computer account (CatNet). Each time you register for an online course, you will use your CatNet user name and password to log in to your online classroom.

Isn’t online learning new? What experience does Linfield have in this delivery format?

Linfield has been providing teaching and learning in online classes for over ten years. Many of our instructors were involved in the early design of online learning and have valuable expertise. At the beginning of each semester, we provide free tutorials for online students that include a demonstration online class available for viewing. Throughout the semester we provide technical support for students and faculty. Online classes provide plenty of communication between you, your professor and class members.

Can I complete my Marketing degree with a blend of on campus and online classes?

Yes. Linfield's Adult Degree Program offers classes that meet for face to face and hybrid learning (combining classroom instruction with online), giving adult students more personal access to Linfield's strong teaching faculty.

What are the evening classes like?

Adult students enjoy the small class size at Linfield, with an enviable 14 to 1 ratio between students and professor. You will enjoy plenty of interaction, through discussion, lecture, and guided instruction so that you get all the benefits of college learning as an adult. Classes that meet once per week for 3 hours are designed to fit into your busy schedule and start at 6:00pm.

If I choose to complete my degree entirely online, will it be the same as a “regular” Linfield degree, even if I do it through the Internet?

Your Linfield College bachelor’s degree is identical to the fully accredited and highly regarded bachelor’s degrees awarded to students who attend classes on the McMinnville and Portland, Oregon campuses.

The diploma shows the Linfield College bachelor’s degree awarded, for example, Bachelor of Arts, Bachelor of Science, or Bachelor of Science in Nursing. The transcript records the courses and credits earned and does not show how the courses were delivered, whether online, on campus, or hybrid.

You and your family are invited to participate in your commencement ceremony, held on the McMinnville, Oregon campus each May and December.

What are the General Education requirements in a Linfield bachelor’s degree?

The general education is called the Linfield Curriculum and stresses wide exposure to the ways that educated individuals, be they accountants, marketers, scientists, artists, entrepreneurs, teachers, or ethicists, engage ideas, articulate choices and assert opinions. The Linfield Curriculum consists of an Inquiry Seminar (college writing), seven courses in the Modes of Inquiry, two courses in Diversity Studies, and a Writing-Intensive course in each major. Courses taken to satisfy the Linfield Curriculum also complete requirements in one or more areas of each major.

Courses taken to satisfy one Mode of Inquiry in the Linfield Curriculum also complete requirements in each student’s major, giving you value for your knowledge earned in two areas of your degree. For example; Principles of Economics satisfies the Mode of Inquiry called “Individuals, Systems, and Societies” (IS), while at the same time, completes the requirement in many majors. Statistics satisfies the Mode of Inquiry called, “Quantitative Reasoning” (QR), while at the same time completes the requirement in many majors.

How many credits will it take to finish my degree?

The requirement to earn a bachelor’s degree from Linfield College is a cumulative total of 125 semester credits. Credits that you completed at accredited community colleges and four-year colleges and universities count toward this total. A minimum of 30 credits in the degree must be completed at Linfield when earning your first bachelor’s degree. If you have earned a bachelor’s degree, you only need to complete 35 credits, instead of the 125 required for the first degree, and the general education requirements are waived for you. Your advisor will work with you to maximize your previous college and work experiences, and will help you to map out an academic plan to finish your program in the major you choose.

When does the academic year start?

Classes begin four times per year. Thanks to our continuous enrollment program, you can apply year round and start your classes at the beginning of the next semester. This allows you to accelerate your degree completion at Linfield.

I’d like to find out more. What is the next step?

Please contact us and one of our knowledgeable admissions and enrollment specialists will be in touch with you shortly.

Congratulations on taking the first step to completing your bachelor’s degree in Marketing!