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  • Marketing Certificate

Marketing Certificate

Linfield’s Marketing Certificate gives students a comprehensive overview of the marketing field. Students can be newcomers to marketing or someone with experience seeking to keep current in the field or expand their knowledge base.  An entrepreneur or small business owner will also find this program valuable in marketing their business. 

A Certificate in Marketing can make an excellent alternative to seeking a marketing degree.  Courses focus on marketing research, planning and strategy.  Electives let you focus on topics that will benefit you the most. 

All classes for the Marketing Certificate Program can be completed online. With Internet access you can work from anywhere in the world.  Linfield is accredited by the Northwest Commission on Colleges and Universities and is a private, non-profit college.

Linfield’s Certificate in Marketing requires the completion of four courses:

BUSN 321 Marketing (Required)
The elements of marketing emphasizing the managerial considerations in planning market strategies. Target markets, buyer behavior, product parameters, price promotion, and distribution. 4 credits.

After completion of BUSN 321 (or the equivalent) the student chooses three classes from the following:

BUSN 420 Sales and Sales Management
Introductory study in sales management, exploring the variables of sales motivation and performance to specify their interrelationships.  4 credits.

BUSN 421 Promotions Management
Introduction to the management and strategies of advertising. Decision sequence framework used in developing an effective advertising campaign: situational analysis, objectives and positioning, strategies, and budgeting. 4 credits.

BUSN 423 Entrepreneurship
Understanding the skills and motivation required for entrepreneurial success. Examination of start-up requirements; organization structure; legal, financial, and human resources considerations. Emphasis on formulation of an effective marketing strategy in a small business environment. 4 credits.

BUSN 426 International Marketing
International marketing for multinational enterprise; economic, political, and cultural environments; international marketing research, product adaptation, pricing strategies, communications, and distribution channels; international logistics, promotion, organization and control, marketing services, and counter trade. 4 credits.

Curriculum Plan for Fall Entry
Marketing Certificate

Curriculum Plan for Summer Entry
Marketing Certificate

"Fast Track" Curriculum Plan for Fall Entry
Marketing Certificate

* Must have completed BUSN 321 or equivalent.

Linfield’s Marketing Certificate compliments a Bachelor’s degree and with the exception of majors in Marketing, the two credentials may be earned simultaneously at Linfield. However, a student is not required to be in a Bachelor’s degree program to earn the Marketing Certificate. Your Linfield Academic Advisor can assist you in planning the best program for your particular needs.

Students can complete the Marketing Certificate online within 12 months, depending on the number of classes taken per term.

To view a list of Linfield’s upcoming courses, check out our Year Long Plan. 

Program Costs and Financial Aid

On-time completion rate: 12 students who have enrolled in the certificate program between July 2006 and July 2011 have successfully completed. 83% completed within a year and a half. Median loan debt for students in program upon exit from the certificate: $13,333*

*Median loan debt for students in this certificate program includes debt incurred for pursuing a degree at Linfield simultaneously with the certificate and does not accurately reflect debt carried for students pursuing the certificate alone.

 Program Codes:

• OPEID: 00319800
• CIP: 52.1401
• CREDENTIAL LEVEL: 01

Occupations that program prepares students to enter (by name and SOC code) and links to occupational profiles on O*NET:

11-2011 Advertising and Promotions Managers http://www.onetonline.org/link/summary/11-2011.00

11-2021 Marketing Managers http://www.onetonline.org/link/summary/11-2021.00

11-2022 Sales Managers http://www.onetonline.org/link/summary/11-2022.00

Pursue your dream of higher education. Enroll Now in Linfield’s Marketing Certificate Program or contact us and one of our knowledgeable admissions and enrollment specialists will be happy to answer any of your questions about the program.

Unsure of what pursuing an Online Marketing Certificate would entail? Read our Guide to Online College for Adults.