Linfield College | Online and Continuing Education

Linfield Home » ADP Home » Online and Continuing Education » Course Details

Course Details


Course Number: BUSN-421

Course Description: Examines all the tools within the promotional mix--advertising, public relations, sales promotion, direct marketing, internet and sales channels. Analysis of the pros/cons of each and how the creation and execution of consistent brand development throughout the promotional mix is key to building and maintaining brand equity. Prerequisites: 321; MATH 140, 160. 4 credits

Back to Course List