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Degrees and Certificates Course Details

Course Details

PROMOTIONS MANAGEMENT

Course Number: BUSN-421

Course Description: Examines all the tools within the promotional mix--advertising, public relations, sales promotion, direct marketing, internet and sales channels. Analysis of the pros/cons of each and how the creation and execution of consistent brand development throughout the promotional mix is key to building and maintaining brand equity. Prerequisites: 321; MATH 140, 160. 4 credits

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Linfield College
900 SE Baker Street
McMinnville, Oregon  97128-6894
 
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