Linfield College | Adult Degree Program

Linfield Home » ADP Home » Course Details

Course Details


Course Number: BUSN-421

Course Description: Examines all the tools within the promotionalmix--advertising, public relations, salespromotion, direct marketing, internet and saleschannels. Analysis of the pros/cons of each andhow the creation and execution of consistent branddevelopment throughout the promotional mix is keyto building and maintaining brand equity.Prerequisites: 321; MATH 140, 160.4 credits

Back to Course List