PROMOTIONS MANAGEMENT |
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| Course Number: | BUSN-421 |
| Course Description: |
Examines all the tools
within the promotional mix - advertising, public relations, sales
promotion, direct marketing, internet and sales channels. Analysis
of the pros/cons of each and how the creation and execution of
consistent brand development throughout the promotional mix is
key to building and maintaining brand equity. Prerequisites: 321,
MATH 140, 160. 4 credits. Back to Course List |