Promote Enthusiasm like a Marketer with These 3 Steps

Have you ever put hundreds of hours into something only to generate no response whatsoever? You’re certainly not alone. Although you may have an excellent idea, if you don’t think about things from a marketing standpoint, you’ll never make an impact with your intended audience.

In order for something to truly take off, it has to generate passionate enthusiasm. Enthusiasm is infectious, and if a consumer is exceptionally excited about something, they’re that much more likely to spread the word about your offerings. Follow these steps to help secure a solid response.


  • Identify your audience.


Do you know who you’re marketing to? By recognizing and learning your audience, you’ll be able to tailor your approach to generate the best response possible. Be sure to consider such factors as age, career, income and more.


  • Adjust your marketing process accordingly.


There are plenty of ways to go about promoting enthusiasm for something, and you have to pick your avenues carefully to reach your audience in an effective manner. Aiming for a young demographic? Social media is probably a safer bet than a direct mail campaign. On the contrary, social media may be of little value when it comes to targeting the older population.


  • Show your audience why they should care.


Instead of being verbose about what you’re offering, deliver a clear reason as to why people should be paying attention. Trying to sell a product or service? Address a problem your audience may be having, and explain how you can fix it. Advertising for an event? Provide details that help it stand out from the crowd.

Refine Your Marketing Skills

If you’re interested in the marketing field, pursue a bachelor’s degree in marketing through Linfield College’s Online and Continuing Education Program. We also offer an online marketing certificate program for those interested in advertising, research or public relations.

Managing Humanity: Pursuing An HR Certificate Online Without Losing Touch

Whether you’re seeking to land a position in the human resources field or to complement your existing HR experience with high-quality education, you’re in luck. The field is growing, and the Linfield College Online and Continuing Education Program’s Human Resources Certificate can help you stand out from the crowd once you enter the increasingly crowded job market.

Online HR Certificate – Not An Oxymoron

Though it might seem contradictory to attain an education in human resources online, it’s perfectly possible, and there are many benefits to Linfield College’s online courses. The Human Resources Certificate from Linfield College explores a multitude of concepts crucial to the HR industry through a five-course curriculum (excluding prerequisites), including courses like Human Resource Management and Organizational Behavior and Management, both of which are mandatory to achieving certification. In addition to the previously mentioned courses, students must select three from a list of five electives, which span a variety of relevant topics, from ethics to employee benefits.

The Benefits Of Online Education

Attaining an HR certificate online is not only an easily manageable option, but in many cases, a highly beneficial avenue. That’s because technology has become critical when it comes to communication in the workplace. According to a survey conducted by uSamp Research on behalf of RingCentral in 2015, an astounding 95% of workers intended to utilize business communication tools, such as e-mail and text messaging, in place of in-person meetings. Conducting your education online lets you reap the knowledge required to excel in the human resources field while refining your online communication skills, which are almost certainly going to be exercised heavily from the moment you’re hired.

The Linfield College Online And Continuing Education Program

Our Human Resources Certificate program offers an in-depth look into the human resources field. Begin your Linfield College experience by applying today.

Online Accounting Degrees For The Detail-Oriented

When you’re already strapped for time due to full-time work or a busy family life, going to college might seem like a long shot. But online education through Linfield College could offer the ideal solution. Our online accounting degree and certificate programs are deftly suited for detail-oriented go-getters, whether you’re seeking to enter the private sector or work with the government.

What Do Linfield College’s Online Accounting Programs Offer?

Do you have a keen eye for detail? Are you equipped with excellent math skills? Linfield College’s online accounting programs are right up your alley. Our online B.S. program covers various fundamental topics, including accounting theory, cost measurement, taxes, auditing and much more, and this thorough collection of courses can lead to a vast list of desirable positions, including:

  • Public accountant
  • Financial analyst
  • Government accountant
  • General auditor
  • Tax specialist

Already have a bachelor’s degree? Our online post-baccalaureate accounting certificate program is designed to bolster your expertise even further with such high-level courses as Advanced Accounting, Cost Accounting, Federal Income Tax and much more, thus opening previously closed doors to an array of high-level accounting positions. And like our degree  program, each course is delivered entirely online to accommodate your already hectic schedule.

Why Accounting?

Foremost among the benefits of an accounting degree is the wide variety of positions that require professional-level accounting skills. Virtually every business partakes in some sort of accounting-related service, which means that there’s plenty of space for you in the workforce – and according to the Bureau of Labor Statistics’ Occupational Outlook Handbook, the accounting field is expected only to grow. The relatively high median salary is just icing on the cake.

Study Online With Linfield College

Offering both flexibility and high-quality instruction, Linfield College’s online accounting programs make it easy to prepare for a fruitful career in the world of professional accounting. Request information to see what these programs are all about, or apply online to begin your journey.