The Growth of The American Wine Industry

Although storied European wineries offer stiff competition, the American wine industry is booming. And since wine consumption continues to grow on a yearly basis, there’s truly no better time than now to enter this rewarding field. But how did the American wine industry become so successful? Continue reading to find out.

Modern American Wine: A Tale of Consistent Growth

Most experts agree that baby boomers – people born in the years following World War II – are the demographic most responsible for wine gaining such a strong foothold in the United States, with a noted increase beginning in the late 1960s.

Thanks to this generation’s influence, nearly 2,000 wineries were in operation at the turn of the 21st century, according to a 2013 Washington Post article by food columnist, Dave McIntyre. McIntyre goes on to explain that there were nearly 8,000 wineries in the U.S. by 2013. And this growth wasn’t restricted to states like California, Oregon and Washington either, which have long been havens for aspiring winemakers. The growth is mainly attributed to other regions across the country, from the Finger Lakes region in New York to Michigan’s Old Mission Peninsula.

Fortunately for the wine industry, things are still headed upward. Silicon Valley Bank’s 2017 SVB Wine Report noted that 83% of wineries expected the 2016 fiscal year to be anywhere from good to their best year yet. Moreover, the report suggests that per capita consumption is likely to continue improving, provided economic conditions cooperate. Another detail worth noting is that direct-to-door shipment now makes up a whopping 59% of total sales by the average winery – an indication that the Internet is opening doors that were once closed to the industry.

Dive In

As the wine industry changes to accommodate younger generations, wineries must find ways to connect with consumers to promote their brand. Fortunately, Linfield College’s Online and Continuing Education program offers Wine Management and Wine Marketing certificates, which are ideal for anyone seeking to further their education on their own time. Apply today.

The Need for Health Administrators

Unlike surgeons, nurses and other healthcare professionals, health administrators don’t typically deal directly with patients. Health administrators are instead charged with the equally important task of management, either of a department within the facility or the entire facility itself. Thanks to the world’s ever-increasing population, the health administration field is thriving, and it will likely continue to be a career in high demand for many years to come.

What’s The Career Outlook?

The Bureau of Labor Statistics’ Occupational Outlook Handbook makes it clear that the healthcare industry is rife with opportunity for those aspiring to administrative positions. The expected occupational growth for medical and health service management positions from 2014 to 2024 is around 17%, which significantly outpaces the average growth rate in most fields. A total of 56,300 positions in the field are expected to be added by 2024.

The Role Health Administrators Play

In many cases, health administrators are presented with a variety of management-related tasks, including recruiting and supervising staff, ensuring compliance with applicable laws and regulations, preparing budgets and beyond. Though such positions may concern an entire facility, there are usually administrative positions available within specific departments, too. Additionally, one might begin in an assistant administrative position, where decisions will focus more on daily activities.

Staying Current

Regardless of what position you’re aiming for, most of the duties associated with healthcare administration are directly related to the efficiency with which the facility operates. Therefore, it’s vital that you’re completely up to speed on the industry’s latest trends before attempting to secure a position as a health administrator. The Linfield College Online and Continuing Education Program’s Health Administration Certificate, which explores the ever-changing health systems present in the US and around the world, makes it easy to work your way toward this level of expertise. Apply today to get started.

Earn your online Linfield College certificate for less!


The Online and Continuing Education program at Linfield College has some exciting news to share: the tuition for most of our online certificates has been reduced to $250 per credit, which is nearly half the cost of our former tuition rate for certificates!

“Our certificate programs are for adult students who want to be competitive in today’s knowledge-driven economy,” said Laura Brener, director for Online & Continuing Education. “This new pricing structure meets the needs of students seeking an outstanding and personalized education at a more competitive price point.”

Linfield currently offers 17 certificates at the new tuition rate: coaching, communication and diversity, creative writing, cyber security and digital forensics, database administration, global health, health administration, human resource management, marketing, professional communication, project management, software engineering, sustainability, web application development, wine management, wine marketing and yoga instructor. (Certificates that require a bachelor’s degree as a prerequisite, such as the accounting certificate, will not be offered at the new tuition rate.)

Cost is a big factor in any adult learners’ decision to return to school and that is why Linfield has decided to make our certificate tuition rates more competitive with those at the large public institutions and for-profit schools. With our new tuition rates, online students get the best of both worlds: affordable cost and a top quality, regionally accredited program with all the advantages of a Linfield education:

  • One-on-one advising and personal guidance throughout the program
  • Small, engaging online classes
  • Highly accessible and dedicated faculty

Plus, a Linfield education is regionally respected and can open doors to many exciting career opportunities!

Don’t delay – registration for summer and fall courses starts Monday, April 16. Contact Linfield’s Office of Admissions at 503-883-2213 or to get started!