Pitching Sustainability To Your Business After Receiving Your Sustainability Certification

As Earth’s population increases, the importance of conserving its natural resources becomes much greater. To address this area of concern, businesses around the world are putting practices into place that emphasize sustainability and environmental consciousness. Students interested in furthering this cause as sustainability specialists or coordinators should enroll in Linfield College’s Sustainability Certificate program, where they will become familiar with sustainable practices and learn to integrate these practices into a company’s everyday operations.

Making The Pitch

Though the sustainability field is booming, certified sustainability specialists will face a variety of unique obstacles, as can be expected in any field. One problem that a sustainability coordinator might face early in their career is the hesitation of the business’s administrators to embrace sustainable plans. While these administrators may not be overtly uninterested in the ideas, they may not see precisely why sustainable practices will benefit their business. Here are a few tips to help recently certified sustainability graduates get the point across when pitching sustainable initiatives.

  • Refine your communication skills. Although the ideas behind sustainability are noble, it’s tough to make a convincing point if you’re a poor communicator. Whether you practice your pitch on your family or simply enroll in additional communications courses, be sure that you’re ready to sell yourself in addition to your ideas.
  • Remember that customers usually come first. The voices of environmental groups and other advocates are certainly influential, but the leaders of your business almost certainly place their customers first. When the time comes to make your pitch, ensure that there are advantages that clearly benefit the business and its stakeholders.
  • Keep your ideas relevant. If the ideas in your first pitch necessitate lots of extra work, it’s unlikely to go over well. Instead, keep them in line with your company’s current operations. Once you take the small first steps, you’ll be able to incorporate more complex ideas over time.

Linfield’s fully online Sustainability certificate will teach how to audit your organization and create a plan to implement sustainable practices.  

Enroll Today

Are you interested in working toward a greener future? Apply to the Linfield College Sustainability Certificate program today.

Staying Sane As You Earn Your Degree

Earning an online degree  is a serious investment in your future, but sometimes it may feel overwhelming. Between coursework, exams, family and your job,, it’s easy to get stressed out, so here are some ways to turn the dial down and relax a bit.


  • Get Up And Stay Active


Exercise is a great way to burn off accumulated stress and relieve tension. Something as simple as walking around the block a few times can help elevate your heart rate and get your endorphins flowing. If you want to get a little more serious, consider starting a regular workout routine. Not only will this give you a boost of energy, but it will also help you feel healthier.


  • Eat Right


We’ve all been guilty of that late-night pizza binge or settling for Ramen dinner. While indulging  yourself occasionally is fine, try to make a habit of including several servings of fruits and vegetables in your daily diet. Grab an orange or banana to take with you to class, or keep some spinach in your fridge to toss into your pasta for dinner. Getting the right nutrients every day gives your body the fuel it needs for you to succeed in the classroom.


  • Hang Out With Your Family and Friends


Although we try to incorporate a lot of interaction in our classes, online learning can feel isolated at times.  This is why it’s important to surround yourself with people who support and energize you.  Try to squeeze in some time for your loved one between when you get home from work and when you hit the books.  Whether it’s game night, Wine Wednesday with friends or just making sure that you enjoy a family dinner or a favorite tv show together,, this regular  social engagement and connection will help keep your stress at bay.


  • Make Time For Yourself


Your classes, externships, relationships and other obligations are important, but so is making time for yourself. Take an hour to read a few chapters of the latest best-seller, or binge-watch a few episodes of your favorite guilty pleasure. Just taking a quick 15-minute nap can help recharge your batteries and keep you going strong for your afternoon classes or late-night study session.

Completing an online degree isn’t easy but you CAN do it.  Your Linfield faculty, advisors and other helpful staff will be with you every step of the way.  With hard work and some time organization, you CAN change your life by one degree.  Start now and apply today!

The Growth of The American Wine Industry

Although storied European wineries offer stiff competition, the American wine industry is booming. And since wine consumption continues to grow on a yearly basis, there’s truly no better time than now to enter this rewarding field. But how did the American wine industry become so successful? Continue reading to find out.

Modern American Wine: A Tale of Consistent Growth

Most experts agree that baby boomers – people born in the years following World War II – are the demographic most responsible for wine gaining such a strong foothold in the United States, with a noted increase beginning in the late 1960s.

Thanks to this generation’s influence, nearly 2,000 wineries were in operation at the turn of the 21st century, according to a 2013 Washington Post article by food columnist, Dave McIntyre. McIntyre goes on to explain that there were nearly 8,000 wineries in the U.S. by 2013. And this growth wasn’t restricted to states like California, Oregon and Washington either, which have long been havens for aspiring winemakers. The growth is mainly attributed to other regions across the country, from the Finger Lakes region in New York to Michigan’s Old Mission Peninsula.

Fortunately for the wine industry, things are still headed upward. Silicon Valley Bank’s 2017 SVB Wine Report noted that 83% of wineries expected the 2016 fiscal year to be anywhere from good to their best year yet. Moreover, the report suggests that per capita consumption is likely to continue improving, provided economic conditions cooperate. Another detail worth noting is that direct-to-door shipment now makes up a whopping 59% of total sales by the average winery – an indication that the Internet is opening doors that were once closed to the industry.

Dive In

As the wine industry changes to accommodate younger generations, wineries must find ways to connect with consumers to promote their brand. Fortunately, Linfield College’s Online and Continuing Education program offers Wine Management and Wine Marketing certificates, which are ideal for anyone seeking to further their education on their own time. Apply today.