As Earth’s population increases, the importance of conserving its natural resources becomes much greater. To address this area of concern, businesses around the world are putting practices into place that emphasize sustainability and environmental consciousness. Students interested in furthering this cause as sustainability specialists or coordinators should enroll in Linfield College’s Sustainability Certificate program, where they will become familiar with sustainable practices and learn to integrate these practices into a company’s everyday operations.
Making The Pitch
Though the sustainability field is booming, certified sustainability specialists will face a variety of unique obstacles, as can be expected in any field. One problem that a sustainability coordinator might face early in their career is the hesitation of the business’s administrators to embrace sustainable plans. While these administrators may not be overtly uninterested in the ideas, they may not see precisely why sustainable practices will benefit their business. Here are a few tips to help recently certified sustainability graduates get the point across when pitching sustainable initiatives.
- Refine your communication skills. Although the ideas behind sustainability are noble, it’s tough to make a convincing point if you’re a poor communicator. Whether you practice your pitch on your family or simply enroll in additional communications courses, be sure that you’re ready to sell yourself in addition to your ideas.
- Remember that customers usually come first. The voices of environmental groups and other advocates are certainly influential, but the leaders of your business almost certainly place their customers first. When the time comes to make your pitch, ensure that there are advantages that clearly benefit the business and its stakeholders.
- Keep your ideas relevant. If the ideas in your first pitch necessitate lots of extra work, it’s unlikely to go over well. Instead, keep them in line with your company’s current operations. Once you take the small first steps, you’ll be able to incorporate more complex ideas over time.
Linfield’s fully online Sustainability certificate will teach how to audit your organization and create a plan to implement sustainable practices.
Are you interested in working toward a greener future? Apply to the Linfield College Sustainability Certificate program today.